61 Tips for Getting Insurance Leads in 2024
The Californer/10263125

NEWPORT BEACH, Calif. - Californer -- There are many strategies for how to get leads, some free, but most will have a price. The following 61 ways are tried and true, and they include paid and free strategies.

Here are a few:

1. Insurance Leads From an Insurance Technology Company:  Buying insurance leads is pretty much standard for most insurance agencies, where most agents do not have adequate time for marketing. Dedicating a good portion of a marketing budget towards data leads and calls makes sense for most insurance agents. It's important to work with a lead vendor with quality leads, warm transfers and top-notch customer service, something that is hard to find in the industry. Agents who buy leads from SmartFinancial say that the support and customer service they receive is far superior to other companies and the leads are superior too.
2. Radio Spots: Radio advertising is available in 30 or 60 second spots. Larger agencies can buy spots on the big stations, but don't underestimate the power of small college radio stations – they are not just for college students.
3. Digital Advertising: See how you can get noticed online with local publications. Digital ads consist of carousel ads, video ads, click-to-watch video ads (https://agents.smartfinancial.com/resource/video-advertising-for-insurance-agents), mobile app install ads, native social ads and much more. If there's somewhere on the internet you want to be seen, click around to see if you can get rates to advertise. You can also work with a native advertising agency that can narrow down your demographic with their clients.
4. Advertorials: Many magazines and newspapers sell advertorials, which are paid editorials, in which you can introduce yourself to your community. It's often hard to tell an advertorial from a traditional magazine or newspaper feature, and it's a great way to get people . Some are more obvious than others, of course. You can try it out and see if you get any insurance leads from the effort.
5. Gas Stations: You can place an ad on top of a gas pump or air an audio ad that will get many people's attention while they pump gas. You will have the right target audience if you're selling car insurance and probably home or renters insurance too.
6. Gyms, Yoga Studios and Day Spas: Advertising in TV spots at gyms is a great way to get insurance leads. Even simply leaving your business card at gyms, yoga studios and day spas may result in calls!

For 55 more tips, visit https://agents.smartfinancial.com/resource/how-to-get-insurance-leads

More on The Californer

• The State of Law Firm Marketing: Top Companies, Awards, and Resources
• California: Governor Newsom announces appointments 3.20.2026
• California: Governor Newsom proclaims Developmental Disabilities Awareness Month
• Bryckel launches enterprise lease intelligence inside client infrastructure
• El Gobernador Newsom y la Primera Pareja Siebel Newsom incorporan a la 19.ª generación al Salón de Fama de California