The Californer - Bakewell Media and Hyundai Join Forces To Produce Virtual Format For The 15th Annual Taste of Soul Los Angeles

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FOUNTAIN VALLEY, Calif., Oct. 19, 2020 /PRNewswire/ -- Hyundai Motor America served as the presenting sponsor of the 15th annual Taste of Soul Los Angeles Festival. Recognized as Los Angeles' largest street festival, the event was held virtually for the first time ever on Saturday, October 17th. Hyundai and the Taste of Soul Los Angeles Festival's decision to go virtual expanded the experience to a worldwide audience. The star-studded festival featured a taste of all things "soulful" including a live DJ, performances from Fred Hammond, Montell Jordan, En Vogue, Anthony Hamilton, Deborah Joy Winans, MAJOR., Kool Moe Dee, Doug E. Fresh, and Tamela Mann, just to name a few. There were also special appearances from Mayor Eric Garcetti, Pastor J. Edgar Boyd, Rev. Dr. Bobby Jones, Congresswoman Maxine Waters, Lamman Rucker, Roland Martin, Loni Love and others from the virtual Hyundai Sound Stage, which was hosted by comedian and actress Kym Whitley.

"Canceling our annual Taste of Soul Festival has certainly been disappointing to us here at Bakewell Media as well as to our vendors, sponsors and hundreds of thousands of supporters who come out each year. However, because of the overwhelming demand and request we received from the community, we felt we had to find a way to do something. I am appreciative of our partnership with Zafar Brooks and our long-time sponsor and friends at Hyundai Motor America who stepped up to help us pull together our Taste of Soul Virtual Experience. As we slowly lower the curve of the pandemic by following guidelines, we cordially invite your family to a welcomed distraction as the 15th Annual Taste of Soul Goes Virtual," states Danny J. Bakewell, Sr. Taste of Soul Founder/Creator and Chairman of Bakewell Media.

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In 2019, Taste Of Soul Los Angeles attracted more than 400,000 attendees, for a free family-friendly event. This year's festivities aim to scale numbers significantly through likes, shares, and community supporters coming together to support Black businesses, artists, and talent from the comfort of their own homes. Hosted by Bakewell Media in partnership with the City of Los Angeles, LA Sentinel, Radio Free 102.3 KJLH, 94.7 The Wave and Hyundai Motor America, festival proceeds will benefit South L.A. non-profit organizations, Mothers in Action and the Brotherhood Crusade.

Taste of Soul Los Angeles is a hallmark community event that highlights SoCal's Black cultural experience fused with diverse backgrounds and traditions. As the Los Angeles community and nation struggles to deal with the new normal of sheltering in place, Black businesses have been greatly impacted.

"Hyundai is proud to partner with organizations that positively impact and engage the communities in which we live and work," says Zafar Brooks, Director of Corporate Social Responsibility of Hyundai Motor America. "We are excited for this year's Taste of Soul Los Angeles and really have a treat for the entire family to enjoy as we knew how important it was for the show to go on."

Festival-goers are encouraged to log on to www.TasteOfSoul.org and recreate the magic in their living rooms across the nation. In the spirit of Taste of Soul, please continue to support local, Black businesses, which have been severely impacted during the pandemic.

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HYUNDAI MOTOR AMERICA
Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate 'Progress for Humanity' with smart mobility solutions that vitalize connections between people and provide quality time to its customers.

More information about Hyundai Motor and its products can be found at:

For more details on Hyundai Assurance, please visit www.hyundaidiversity.com
Please visit our media website at www.hyundainews.com
Hyundai Motor America on Twitter | YouTube | Facebook

BAKEWELL MEDIA
Bakewell Media is the owner and operator of The Los Angeles Sentinel. The Los Angeles Sentinel is an African American owned and operated newspaper that puts emphasis on issues concerning the African American community and its readers. It's a highly regarded paper that significantly influences the perceptions, attitudes and buying decisions of its readership. For more information visit: https://lasentinel.net/

SOURCE Hyundai Motor America

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