For Advertising Wk (9/23-26) Some very Essential Advertising Math that Every Business needs to Know
The Californer/10045231

SAN MATEO, Calif. - Californer -- THE SUBJECT IS ADVERTISING...AND...SOME OF THE BASIC QUESTIONS ABOUT ADVERTISING, FOR EVERY KIND OF BUSINESS, ARE...

1) How much should you spend on your advertising?

2) How, when and where should you spend it?

3) What should you say?

4) What is the best media mix for your company and your advertising budget?

5) Which ads and which media are producing the best results?

6) Which media should you increase, and by how much?

7) Which media can you decrease, and by how much?

AND...WHAT IS THE BEST WAY TO DETERMINE THE BEST WAY TO SPEND YOUR ADVERTISING BUDGET?

Depending on whom you ask, you might get different answers to each of those questions...but luckily, now there is some very easy-to-use advertising math that can help all kinds of businesses answer those kinds of questions much more objectively...AND...the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator.

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The math is a very simple equation that actually lets you quantify the relationship between your advertising and sales, and businesses of all kinds can use the math to help them make a lot more money.

The math is called "The Barrows Popularity Factor." It was developed by Robert Barrows, President of an advertising agency called R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California.

"'The Barrows Popularity Factor' is a two-part mathematical marketing tool that will give you more of the information you need to make key marketing decisions with far less risk," says Barrows.

The first part of the math will actually let you QUANTIFY the relationship between your advertising and sales, says Barrows. The second part of math will show you how to use that information to help you increase your sales, increase your profit and decrease your risk.

The math and how to use it are explained in a booklet he wrote called "The Barrows Popularity Factor" that you can download for $4.95 at www.barrows.com

"You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator, says Barrows. Plus, the math is universal and effective...and as they say in advertising...'"It really works!'"