Long Beach Health Department Launches Brush, Book, Bed to Promote Healthy Dental Habits for Children
The Californer/10270781

Long Beach, CA ~ The City of Long Beach Department of Health and Human Services (Health Department) has recently launched a new campaign called Brush, Book, Bed. This initiative aims to encourage children to establish good dental health habits by incorporating oral health, literacy, and an appropriate bedtime into their daily routines.

Mayor Rex Richardson expressed his support for the campaign, stating that it is a valuable opportunity to instill important habits in children from an early age. As a father himself, he understands the significance of these habits for their future success. He also urged all organizations that work with children to join in this effort.

The Brush, Book, Bed campaign was officially kicked off by the Oral Health Long Beach advisory committee during National Children's Dental Health Month in February. The Health Department will be providing resources such as bookmarks, dental kits, and short storybooks as part of the campaign. Additionally, messaging will be shared through various platforms including social media channels like Instagram and Facebook, digital billboards, and Long Beach Transit buses. Community organizations are also encouraged to incorporate the campaign into their existing dental hygiene or literacy programs.

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According to studies, neglecting daily brushing and flossing can lead to tooth decay, gum disease, and other serious health issues caused by bacteria in the mouth. Poor oral health has also been linked to cardiovascular disease, endocarditis, pneumonia, and other respiratory diseases. For pregnant women, skipping dental hygiene can even result in premature birth and low birth weight.

Acting Health and Human Services Director Alison King emphasized the importance of starting good habits in childhood for the overall well-being of a community. She believes that this campaign provides a simple yet powerful way to make a positive impact through a collective effort.

Organizations interested in participating in the Brush, Book, Bed campaign can visit longbeach.gov/oralhealth for more information and access digital and print assets.

Funding for Oral Health Long Beach comes from a grant provided by the California Public Health Department through revenue raised by the California Healthcare Research and Prevention Tobacco Tax Act (Proposition 56). The campaign was adopted from the American Academy of Pediatrics, who invites all similar focused agencies to join them in this effort.

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