The Californer - Single Operated Newsletter – Sell Me This Pen!

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'Sell me this pen:' Want the real answer to The Wolf of Wall Street's challenge?

LOS ANGELES - Californer -- "Sell me this pen" is a line that forever will be tied to The Wolf of Wall Street.

'Sell me this pen:' Want the real answer to The Wolf of Wall Street's challenge?

Some play the verbal game of telling you how to convince customers to buy the pen.

They will tell you things like:

Make it about them.
Do your research before reaching out.
Build rapport first.
Define your buyer.
Contribute first, sell second.
Ask questions, and listen.
Be mindful of psychological quirks.
Approach them on their level.

You're driving West looking for a sunrise!

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People hate being lied to, manipulated, pressured, and in every other respect prevented from making up their own minds in their own time. They also hate feeling like those things are happening (even if they aren't).

When you are dealing with a Single Operated Newsletter the world is different.

The first hurdle is you may have a perception that people won't pay for a subscription.

Don't think others will pay for your subscription?

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