Sitecore names Kathie Johnson as chief marketing officer
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SAN FRANCISCO, Nov. 20, 2023 ~ Sitecore, a global leader in digital experience management software, has appointed Kathie Johnson as its new Chief Marketing Officer (CMO). Johnson will be based out of the firm's San Francisco headquarters and will lead Sitecore's marketing function.

Johnson brings over 25 years of experience in building brands in the B2B technology sector. Most recently, she was the CMO for Talkdesk, a leading global contact center platform provider. During her time at Talkdesk, Johnson led the firm's marketing organization through a period of transformation and growth. She helped take the company from #66 on the Forbes Cloud100 list in 2019 to #8 in 2022 and 2023. Prior to Talkdesk, Johnson spent almost four years at Salesforce where she was responsible for driving significant gains in revenue through the full marketing funnel for seven key industries.

Commenting on her appointment, Johnson said: "I am excited to join Sitecore because of its innovative technology that is a true game changer for CMOs and CDOs who seek to differentiate their companies through superior digital experiences."

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Steve Tzikakis, CEO of Sitecore said: "Kathie's track record as a marketing leader speaks for itself. Her formidable background securing brand expansion and delivering incredible digital experiences will massively contribute to Sitecore's efforts to disrupt, accelerate and innovate digital experience delivery."

Sitecore provides superior digital experiences for many of the largest and most respected brands in healthcare, financial services, retail, automotive, manufacturing and more. Its customers include more than a third of the Fortune 100 and nearly half of the S&P Global 100. In October 2023, Sitecore unveiled XM Cloud Plus - an extended digital-experience solution that brings together content management, AI-powered search, personalization, customer data management and analytics - following on from XM Cloud which quickly became its fastest-selling SaaS product with over 100 major brand adoptions.

Sitecore Accelerate supports teams by providing them with knowledge resources tools and human support needed to unlock the full potential of a SaaS-based future. With Johnson now at its helm as CMO it looks like Sitecore is well placed to continue its success into 2024 and beyond.
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