Trending...
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- New Mobile Car Detailing Platform Connects Drivers with On-Demand Local Pros
- Cal State LA secures funding for two artificial intelligence projects from CSU
SAN FRANCISCO, June 23, 2021 /PRNewswire/ -- With COVID-19 restrictions lifted in many areas and Americans able to enjoy a more familiar summer, the importance of staying hydrated has never been more important. Data from NCEI's annual temperature outlook suggest that 2021 is "96% likely to rank among the 10 warmest years on record." SOS Hydration is the world's fastest hydration; the perfect balance of electrolytes and minerals helping you to hydrate 3x faster than drinking water alone. Harrington plans to help accelerate SOS Hydration's triple-digit growth to homes around the country.
As a veteran and former middle-distance runner, SOS Hydration CEO James Mayo understands the importance of proper hydration. "People don't realize that if we are as little as 2% dehydrated it can contribute to low concentration, fatigue, headaches, poor sleep, poor performance, and illness," Mayo says.
SOS Hydration is a high-performance beverage that is low in sugar, high in electrolytes and backed by proven research. SOS Hydration can help the athlete to the entrepreneur or mom who wants to provide a tasty and healthy alternative to sugary drinks their kids consume.
More on The Californer
The partnership between Kevin Harrington and SOS Hydration is a perfect match. Harrington, who has successfully launched over 500 products, plans to take his expertise in marketing and distribution to expand and grow SOS Hydration.
Over the past year, SOS Hydration has expanded to CVS and Walmart nationwide, as well as regional Whole Food's and Kroger's. The company also is partnering on philanthropic endeavors with Global Empowerment Mission, Bethany Frankel's BStrong Foundation and former NBA player and Olympian Charles Smith.
"Everyone should pre-hydrate to start their day. Our solution has been scientifically proven to increase performance and hydration absorption rate," Mayo adds.
SOS Hydration is sold online and at retailers nationwide.
For more information, contact [email protected].
About SOS Hydration
More on The Californer
Founded by brothers and former national middle-distance runners, Tom and James Mayo (who is also a veteran) and Blanca Lizaola-Mayo, MD, a board-certified Internal medicine physician about to complete a fellowship in gastroenterology and transplant hepatology, SOS is a hydration drink that is based on proven sports and medical science to be as effective as an IV drip in combating mild to moderate dehydration. The brand's corporate mission is to drive the education of hydration though facts rather than marketing spin. Learn more at soshydration.com.
About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world's biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with AsSeenOnTV.pro, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.
Related Images
james-mayo-and-kevin-harrington.jpg
James Mayo and Kevin Harrington
SOS Hydration
SOURCE SOS Hydration
As a veteran and former middle-distance runner, SOS Hydration CEO James Mayo understands the importance of proper hydration. "People don't realize that if we are as little as 2% dehydrated it can contribute to low concentration, fatigue, headaches, poor sleep, poor performance, and illness," Mayo says.
SOS Hydration is a high-performance beverage that is low in sugar, high in electrolytes and backed by proven research. SOS Hydration can help the athlete to the entrepreneur or mom who wants to provide a tasty and healthy alternative to sugary drinks their kids consume.
More on The Californer
- Blake Harris the Leading Authority in International Asset Protection Joins Tom Hegna on "Financial Freedom with Tom Hegna"
- Wise Business Plans Emerges as a Go-To Partner for Angel Investors, VCs, Family Offices and Private
- Psychedelics for Vets? CCHR Cites History of Exploitation and Failed Science
- Neurocrine Biosciences Presents One-Year Data Showing Sustained Efficacy of CRENESSITY® (crinecerfont) in Adult Patients, at ENDO 2025
- Mike Diamond Offers $775 Off Full Heating & A/C Installation for a Limited Time
The partnership between Kevin Harrington and SOS Hydration is a perfect match. Harrington, who has successfully launched over 500 products, plans to take his expertise in marketing and distribution to expand and grow SOS Hydration.
Over the past year, SOS Hydration has expanded to CVS and Walmart nationwide, as well as regional Whole Food's and Kroger's. The company also is partnering on philanthropic endeavors with Global Empowerment Mission, Bethany Frankel's BStrong Foundation and former NBA player and Olympian Charles Smith.
"Everyone should pre-hydrate to start their day. Our solution has been scientifically proven to increase performance and hydration absorption rate," Mayo adds.
SOS Hydration is sold online and at retailers nationwide.
For more information, contact [email protected].
About SOS Hydration
More on The Californer
- Mike Diamond Offers $99 Drain Cleaning to Help Los Angeles Homeowners Save
- GreenPal Empowers Lawn Care Pros Leveraging AI, Surpasses 5 Million Transactions
- Bilingual Children's Book Where Nopalitos Grow Added to Los Angeles Public Library Collection
- Bennett Awards Crafts Prestigious Custom Gold Trophies for VidCon's Inaugural Hall of Fame
- Santa Monica Businesses Push Back on Bus Stop Relocation That Threatens Access and Safety
Founded by brothers and former national middle-distance runners, Tom and James Mayo (who is also a veteran) and Blanca Lizaola-Mayo, MD, a board-certified Internal medicine physician about to complete a fellowship in gastroenterology and transplant hepatology, SOS is a hydration drink that is based on proven sports and medical science to be as effective as an IV drip in combating mild to moderate dehydration. The brand's corporate mission is to drive the education of hydration though facts rather than marketing spin. Learn more at soshydration.com.
About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world's biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with AsSeenOnTV.pro, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.
Related Images
james-mayo-and-kevin-harrington.jpg
James Mayo and Kevin Harrington
SOS Hydration
SOURCE SOS Hydration
Filed Under: Business
0 Comments
Latest on The Californer
- California: Governor Newsom provides $11 million to organizations helping underserved job seekers find training and employment
- For Artificial Intelligence Appreciation Day: Celebrate it with a poem about AI called "Robot Love"
- City of Long Beach Shares Federal Funding Updates and Local Impacts
- The Sessions Studios Secures $300 Million Commitment to Launch World-Class Studio and 15-Film Global Slate
- Fortrea Holdings Inc. (FTRE) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
- Two themes emerge in Marketing AI
- California: Governor Newsom restructures state government to combat homelessness, boost housing and affordability
- Smart Resnse Unveils Smart Resnse(SRMS) Token-Powered AI Orchestration Platform to Revolutionize Multi-Billion Dollar Market
- Josh and Heidi Follow Up the Much Anticipated and Successful Launch of the "Spreading the Good BUZZ" Podcast with a Personal Request
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market
- Cover Girl Finalist Teisha Mechetti Questions Legitimacy of Inked Originals Competition, Demands Transparency
- City of Long Beach Opens Applications for Cannabis Equity Program
- Ridgeback Lighting Launches Battery-Free EBL LED Emergency and Egress Light
- Long Beach: Health Department Announces Certification of 32 Community Violence Intervention Workers
- Easton & Easton, LLP Files Suit Against The Dwelling Place Anaheim & Vineyard USA Over Abuse Allegations
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- First Partner highlights apprenticeship program helping underrepresented youth break into careers in California's iconic entertainment industry
- Stuck Doing Math or Figuring Out Life's Numbers? Calculator.now Makes It Stupidly Simple
- Cal State LA secures funding for two artificial intelligence projects from CSU
- Colbert Packaging Announces WBENC Recognition