Attn:CEOs, CMOs, Advertising & Sales: Is your ADVERTISING Producing the RESULTS you were hoping for?
The Californer/10322873

SAN MATEO, Calif. - Californer -- Is your ADVERTISING Producing the RESULTS you were hoping for?

Here are some of the basic questions about #Advertising:

1) Are your sales and profit going up by a lot, or just a little?
Or...have your sales and profit been going down by a lot...or a little?

2) Are you spending too much on advertising, or not enough?

3) Are you spending it in the right places?

4) Are you saying the right things?

5) Is your competition eating your lunch, or are you eating their lunch?
And...

6) What can you do to help you make your advertising much more effective?

To help you answer these kinds of questions much more objectively, here is some information about some very effective, very essential, and very easy-to-use advertising math that can help you analyze, test and plan your advertising much more effectively, and the math can also help you make your advertising much more effective starting immediately.

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The math was developed by Robert Barrows, President of an advertising agency called R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California.

He calls the math "The Barrows Popularity Factor.

"The math will give you more of the information you need to make key marketing decisions with far less risk, and businesses of all kinds of can use the math to help them increase their sales, increase their profit and decrease their risk, says Barrows, and anyone who spends any money on any advertising anywhere, should start using this math immediately."

The math and how to use it are explained in a book he wrote called "The Barrows Popularity Factor" that you can download for $4.95 on a book publishing website called Authorhouse.

"In short, the easy-to-use math in 'The Barrows Popularity Factor' will allow you to test and compare your advertising copy and media, better, faster and less expensively. Plus, it will give you more of the information you need to help you fine-tune your entire marketing program to help produce much higher sales and profit, says Barrows, and any company that is trying to figure out the best way to spend their advertising budget should take a look at this math immediately.

For additional information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com