Trending...
- California: Three years after the end of Roe, Governor Newsom, First Partner sound the alarm on Trump's "Big, Beautiful" plan to defund Planned Parenthood - 121
- Ascent Solar Technologies Enters Collaborative Agreement Notice with NASA to Advance Development of Thin-Film PV Power Beaming Capabilities: ASTI - 103
- California awards over $15 million to apprenticeship programs connecting youth to high-paying jobs
SAN DIEGO, Sept. 16, 2024 ~ Universal Brands Inc. is making waves in the beverage industry with their latest creation, Xpress Harder Iced Tea. This innovative drink, set to hit the market soon, boasts a whopping 9.9% alcohol by volume (abv) and will be available in a convenient 24 oz single serve can.
The brainchild of beverage industry legend Michael Michail, Xpress Harder Iced Tea is just one of many groundbreaking products he has introduced to the market since 1995. Michail has been a pioneer in the Flavored Malt Beverage (FMB) category and has also made significant contributions to the non-alcoholic category. His innovations include introducing vibrant colors and exotic flavors to the FMB market, as well as the popular 24-ounce single serve can.
"Innovation is at the core of everything we do at Universal," says Michail, who serves as CEO of Universal Brands. "Tangible differentiation is critical to stand out on the shelf and create constant consumer demand. We believe that the 9.9% Harder Tea category will be the next big thing in the hard tea market."
More on The Californer
Xpress Harder Iced Tea is made with real brewed black tea and natural fruit flavors, offering three vibrant options: Peach, Zesty Lemon, and Raspberry. These flavors will be available in 24 oz cans and will primarily be marketed towards Convenience Stores and Hypermarkets.
The public will get their first taste of Xpress at the National Beer Wholesalers Association Annual Convention on September 30th in San Diego. However, behind-the-scenes meetings with wholesalers and distributors have already generated overwhelming interest in this new product from Universal Brands.
In fact, some of the largest national and regional chains have already expressed interest in carrying Xpress on their shelves. Distributor and retailer partners who want to be among the first to offer this exciting new drink can contact Universal Brands by calling 323-929-3342 or through the connect form on their website, Xpress Harder.
Universal Brands, Inc. is a leader in the beverage sector, thanks to their team of industry innovators and cutting-edge technology. With a track record of success and brand building through bold designs, Universal Brands continues to dominate market segments. For more information, interested parties can contact John Heitkemper at 503-703-1911 or visit www.universalbrandsinc.com.
The brainchild of beverage industry legend Michael Michail, Xpress Harder Iced Tea is just one of many groundbreaking products he has introduced to the market since 1995. Michail has been a pioneer in the Flavored Malt Beverage (FMB) category and has also made significant contributions to the non-alcoholic category. His innovations include introducing vibrant colors and exotic flavors to the FMB market, as well as the popular 24-ounce single serve can.
"Innovation is at the core of everything we do at Universal," says Michail, who serves as CEO of Universal Brands. "Tangible differentiation is critical to stand out on the shelf and create constant consumer demand. We believe that the 9.9% Harder Tea category will be the next big thing in the hard tea market."
More on The Californer
- California: Governor Newsom proclaims Immigrant Heritage Month 2025
- California: Department of Defense agrees: it's time for Trump's militarization of Los Angeles to end
- Long Beach: City Launches Internet Service Enrollment Line
- Von Rock Law Founder Deidre Von Rock Named Super Lawyer for 2025
- California: Governor Newsom extends emergency short-term housing protections in Los Angeles
Xpress Harder Iced Tea is made with real brewed black tea and natural fruit flavors, offering three vibrant options: Peach, Zesty Lemon, and Raspberry. These flavors will be available in 24 oz cans and will primarily be marketed towards Convenience Stores and Hypermarkets.
The public will get their first taste of Xpress at the National Beer Wholesalers Association Annual Convention on September 30th in San Diego. However, behind-the-scenes meetings with wholesalers and distributors have already generated overwhelming interest in this new product from Universal Brands.
In fact, some of the largest national and regional chains have already expressed interest in carrying Xpress on their shelves. Distributor and retailer partners who want to be among the first to offer this exciting new drink can contact Universal Brands by calling 323-929-3342 or through the connect form on their website, Xpress Harder.
Universal Brands, Inc. is a leader in the beverage sector, thanks to their team of industry innovators and cutting-edge technology. With a track record of success and brand building through bold designs, Universal Brands continues to dominate market segments. For more information, interested parties can contact John Heitkemper at 503-703-1911 or visit www.universalbrandsinc.com.
Filed Under: Business
0 Comments
Latest on The Californer
- Cymbiotika Celebrates 2025 Great Place To Work Certification™
- Long Beach: LA28 Announces Finalized Sailing Venue Plan for 2028 Olympic Games
- Individual Software Announces New Versions of its Four Typing Programs in 2025
- Britt Michaelian Brings Transformative Art & Wellness to The Ecology Center's Peace Dome
- California: Governor Newsom urges safety this Fourth of July after 600,000 pounds of illegal explosives seized
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Mental and Emotional Self-Management, Practical Tools for Trauma-Informed Stress Management
- CGI+ Sells Multifamily Development Site in Los Angeles' South Bay to JPI for $40 Million
- MicroStrategy Incorporated (MSTR) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
- Alten Construction awarded Encinal Junior and Senior High School project
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- Preliminary.online Introduces Short-Term Job-Readiness Courses with Employer-Verified Certifications
- Psychologist-Turned-Hermeticist Releases Modern Guide to the Seven Hermetic Principles
- Winners Announced for Asia Pacific Business Awards 2024-2025
- Hamvay-Lang and Lampone.hu Join Forces with AIMarketingugynokseg.hu to Elevate Hungarian Lifestyle Brands on the Global Stage