The Californer - Cmo Council Member Survey Finds An Enduring And Engaged Community Of Marketing Unity Worldwide

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SAN JOSE, Calif. - Californer -- The CMO Council (https://www.cmocouncil.org/), the leading global voice for advocating the strategic role, responsibilities and mandate of the chief marketing officer in the enterprise, has revealed research that underscores the unity and shared interests of its global membership base.

The CMO Council is a dynamic, decades-old global hub for chief marketing officer engagement, knowledge sharing, networking, and best/next practice adoption. Founded in 2003, it is a global executive affinity network of some 16,500 chief marketing decision makers in 10,000 companies worldwide. Collectively, CMO Council members control nearly $1 trillion in annual, aggregated marketing spend.

Over 40,000 marketing ecosystem members (https://www.cmocouncil.org/membership) consume its multichannel content. Increasingly, other C-suite management leaders align and combine with CMOs. These include heads of revenue, growth, strategy, technology, information systems, eCommerce, sales, digital, data, CX, channel, procurement, finance, IT, operations, HR and security.

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The CMO Council surveyed its global membership group in Q1 2025. Nearly 200 respondents took part in the online survey from all major regional geographies. The vast majority held chief officer titles, as well as SVP, VP and director of marketing. Nearly 40% represented B2B companies, 24% B2C, and 36% hybrid.

Notable findings revealed:

Nearly 43% of those surveyed have been CMO Council members for more than five years.
Over 40% of respondents found out about the CMO Council via event invites and another 35% were either referred by colleagues or connected through the council's LinkedIn group.
Access to CMO Council reports and thought leadership content is the number one reason for joining, say 34% of members. Professional development and peer networking are parallel benefits for 20% of members respectively.
Some 60% of respondents report they are either highly or somewhat engaged with their CMO Council membership.
Sixty six percent of members either frequently or occasionally share CMO Council research and content with others.
Just over 80% of members find CMO Council content very relevant or somewhat relevant to their roles and responsibilities.
The vast majority (83%) of those surveyed say they are active in the CMO Council's LinkedIn group and more than 32% visit the LinkedIn group daily or weekly. A further one in five visit it monthly.
Sixty percent of current members rate the overall value of their CMO Council membership as excellent or good. A third say it is average.
Word-of-mouth referral by members is strong with 72% reporting they have recommended CMO Council membership to others once or multiple times.

Content Interests

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The five most appealing categories of content produced by the CMO Council include:

1. Martech and digital transformation

2. Leadership and professional development

3. Revenue and growth

4. Brand advertising