Crypto.com and UEFA Announce UEFA Champions League Partnership
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SINGAPORE, Aug. 14, 2024 ~ In a groundbreaking announcement, Crypto.com and UEFA have revealed their partnership, making Crypto.com the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. The multi-year agreement will see Crypto.com as an official global sponsor of the prestigious football tournament.

The news was announced at a press conference held at the National Stadium in Warsaw, Poland on August 13, 2024. Present at the event were Steven Kalifowitz, Chief Marketing Officer of Crypto.com, Guy-Laurent Epstein, Marketing Director of UEFA, and Gilad Rodkin, EVP and Head of Global Business Development at Crypto.com.

This partnership between Crypto.com and UEFA aims to bring unique experiences to fans by creating memorable moments during matches and driving fan engagement around football and cryptocurrency. The official global sponsorship will also include in-stadium activations, broadcast integrations, and innovative advertising campaigns. Fans can expect to see Crypto.com's branding as an official global sponsor unveiled at the upcoming UEFA Super Cup on August 14, 2024.

Steven Kalifowitz expressed his excitement about this exclusive partnership with one of the most popular leagues in the world. He stated that it represents a significant step in their journey of engaging consumers through iconic global sporting events. He also mentioned that their brand has successfully grown by producing innovative and groundbreaking moments and events that others have not been able to replicate. This partnership with UEFA will further connect their brand with engaged sports fans worldwide and help them achieve their mission of cryptocurrency in every wallet.

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UEFA's marketing director Guy-Laurent Epstein also shared his enthusiasm for this collaboration with Crypto.com. He described it as an exciting new chapter for the UEFA Champions League as they embrace innovative technologies to enhance the fan experience. Together with Crypto.com, they look forward to exploring new opportunities as they begin a new chapter of the premiere club football competition.

This partnership marks another significant milestone for Crypto.com within the sports and entertainment industry. With over 100 million users, Crypto.com has become one of the most recognized global brands by partnering with iconic people, places, and events. Some of their previous partnerships include the iconic Crypto.com Arena in Los Angeles, Formula 1, UFC, and the upcoming FIFA World Cup Qatar 2022.

The collaboration between Crypto.com and UEFA is a testament to the growing popularity and acceptance of cryptocurrency in mainstream industries. It also highlights the potential for further integration of cryptocurrency in sports and entertainment. Fans can look forward to exciting developments and experiences as this partnership unfolds in the coming years.

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