The Californer - Custom Wooden Token Manufacturer Celebrates 10 Years of Helping Brands Stay Top of Mind

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A decade of crafting custom wooden tokens & promotional goods that help businesses remain memorable.

ITHACA, N.Y. - Californer -- Toasted Maple is marking ten years in business, celebrating a decade of supporting businesses with custom wooden promotional products designed to help brands stay top of mind.

Founded in 2016, the business was built to serve B2B customers seeking tangible, well-crafted promotional items that reinforce brand recognition. Today, the company works with organizations across hospitality, events, retail, corporate promotions, and other business applications nationwide.

Custom engraved wooden tokens remain a core focus of the company's offerings and are widely used as drink tokens, admission tokens, promotional pieces, and keepsakes. Businesses commonly choose both round wooden tokens and custom-shaped wooden tokens to align with their branding and intended use. In addition to tokens, the company produces other custom wooden promotional items, including magnets, ornaments, coasters, and additional personalized products based on customer requests.

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"For us, custom wooden tokens have always been more than a giveaway," said the company's founder. "They're a practical branding tool that businesses can reuse, distribute, and rely on to stay visible. Reaching ten years as a small business reinforces our focus on quality, consistency, and long-term customer relationships."

As demand has grown, the company has expanded its production capabilities to better support high-volume runs while maintaining quality standards. The business also regularly takes on custom projects based on specific customer requests, providing flexible solutions for unique applications.

Reaching the ten-year milestone reflects continued growth in the B2B space and an ongoing focus on producing reliable wooden promotional items that businesses can use repeatedly as part of their branding and customer engagement efforts.