ESUM Cosmetics Continues Their Color Collection with New Mascara Launch
The Californer/10181637

SAN FRANCISCO - Californer -- This high-performance mascara expands upon ESUM's growing color collection, delivering Ultra Volume + Defining Length for beautiful lashes. The carefully selected blend of jojoba oil, candelilla wax and flexible polymers provides buildable volume to all eyelash types. This conditioning formula in combination with the richest black pigments and glossy finish maximizes results for the most desired lash look for everyday wear, to professional makeup settings from film, TV, to bridal.

As with ESUM brushes, accessories and beauty detailers, product design was taken into careful consideration to ensure that The Mascara would perform and meet the needs of the professional makeup artist and consumer. Created with performance in mind, ESUM The Mascara is engineered with a semi-conical brush head. The stiff nylon bristles grips each lash at its root allowing for instant dimension and the perfect mix of length, separation and curl. The Mascara keeps consistent among their color collection of beauty detailers as it is long-wearing, smudge-proof, water resistant, vegan and cruelty-free.

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ESUM's color product mission remains at the forefront through ethical manufacturing and a responsibly sourced selection of ingredients that are non-toxic and free from formaldehydes, parabens, petrolatum, PEGs, sulfates, talc and triethanolamine.

"The end-in-mind was to create a mascara that created beautiful looking lashes for a diverse audience. Mascara can be one of the most difficult cosmetic products to develop - it's always a delicate balance between the blend of ingredients and the ideal brush for the perfect application. After years of development along with a varied group of mascara aficionados - we proudly introduce, ESUM the Mascara." says ESUM creator Alphonse Wiebelt.

ESUM The Mascara is now available at www.musebeauty.pro. (https://musebeauty.pro/)