For Advertising Week: Check out some of the most important things in Advertising
The Californer/10327836

SAN MATEO, Calif. - Californer -- FOR ADVERTISING WEEK (10/6-10/9/25)...Let's see...IN THE BIG PICTURE...

THE THREE MOST IMPORTANT THINGS IN ADVERTISING ARE AS FOLLOWS:

1) For the Ad Agency: Keeping the account

2) For the Advertiser: Selling a lot more stuff and making a lot more money

3) For the Media: Selling a lot more advertising

With all these goals in mind, Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California, has developed "The Five Commandments of Advertising."

The first four Commandments of Advertising are about keeping the account and keeping your job.

The fifth Commandment of Advertising promotes some advertising math that Barrows developed that can help all kinds of businesses make a lot more money.

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The math is called "The Barrows Popularity Factor." The math is math that actually lets you quantify the relationship between advertising and sales and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk.

NOW, BACK TO THE FIVE COMMANDMENTS OF ADVERTISING:

The first four Commandments of Advertising are as follows:

1) Never do anything to endanger the account.

2) Never do anything to endanger your boss.

3) Never do anything to endanger your job.

4) In short, never do anything.

5) And the Fifth Commandment of Advertising is to read a book that Barrows wrote about the advertising math he developed.

You can see an ad about the Five Commandments of Advertising
at http://www.barrows.com/5Commandments.pdf

You can see more about the math and download a book called "The Barrows Popularity Factor" for $4.95 on a book publishing website called Authorhouse.

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NOW, REGARDING THE THIRD MOST IMPORTANT THING IN ADVERTISING...FOR MEDIA COMPANIES...

For media companies, the most important thing in advertising is to sell a lot more advertising. Along these lines, Barrows has developed seven proposals
for some projects and promotions that could help generate tremendous advertising revenues for media companies.

*All seven of these proposals could generate tremendous advertising revenues for large and small newspaper companies.

*Five of these proposals could also generate tremendous advertising revenues for magazines, for broadcasting, cable, streaming and internet media companies.

*Two of these proposals are for some very dynamic promotions that could generate tremendous advertising revenues during the weeks before celebrations like Halloween and Valentine's Day.

Companies that would be interested in taking a look at these proposals should contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405.