For National Newspaper Week (10/5-10/11/25): Looking for ways to Beat the Print Apocalypse?
The Californer/10327433

SAN MATEO, Calif. - Californer -- Looking for ways to Beat the Print Apocalypse?

You've seen the headlines: Maybe you even wrote the headline...
*Newspapers are dying
*Newspapers are Toast
*Most Newspapers won't be around five years from now…
*Huge layoffs at such and such Newspaper…
*Such and such Newspaper closes after decades in the industry...
*Newspaper advertising revenues continue to decline…

So, how can you beat the Print Apocalypse?

First, take a look at these proposals for some very dynamic projects and promotions that could generate tremendous new revenues for large and small newspapers in every city and town across the planet.

The proposals were developed by Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

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The proposals, by name and by a brief description, are as follows:

1) An Advertising Giveaway Promotion that would be set up in a very special way that could generate a tremendous amount of new business very quickly

2) A proposal for a new kind of Nature and Home type section that could be set up to begin immediately

3) A proposal called "Books as Magazines...distributed through Newspapers"...which you could also begin pitching immediately

Now...here are two web-based business projects that could generate very substantial revenues on an ongoing basis:

4) One of the web-based business projects would be geared toward Manufacturing and Retail businesses.

5) The other web-based business project would be geared primarily toward the Entertainment industry and the Book Publishing industry, with applications to all kinds of businesses in general.

6) A Halloween promotion that would be set up in a very special way...and it could begin immediately

7) A Valentine's Day promotion that would be set up in a very special way...and it could begin as early as early January

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"All of these projects and promotions could help generate tremendous new revenues for newspapers and multimedia companies

Plus, all of these projects are designed to be easy to set up, easy to produce, easy to promote and easy to sell.

And, since there won't be a lot of additional overhead involved with these projects and promotions, they could also become very profitable for newspapers and multimedia companies.

All seven of these projects and promotions can be done by newspapers and five of these projects can also be done by magazines, by broadcasting, cable and streaming  companies and internet media companies.

For more information, call Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405, www.barrows.com