From Stunts to Social Enterprise: How the pandemic inspired some of us to pivot
The Californer/10170313

LOS ANGELES - Californer -- Whether it's figuring out how to book the job, or calculating ways to produce a feature film on a tight budget, stuntwoman-turned-social entrepreneur Michelle Jubilee Gonzalez is tackling some big social problems with the type of imagineering most often found in the creative field of the TV and Film industry. When the world came to a screeching halt back in March 2020, Gonzalez capitalized on this newfound "free time" and channeled her philanthropic desire to help the people and the planet by founding the nonprofit organization Paragon Institute of Innovation (PII). Its mission is to fund R&D projects that support scaling efforts for renewable energy, improved methods of recycling, sustainable manufacturing, and economic development. Innovation isn't just for the creative arts. It is a necessary ingredient for the longevity and resilience of any company that cares about adding value to their customers and clients, and also instrumental to morphing corporate culture to higher levels of eco-consciousness.

Although she's not known by her peers as a scientist or engineer, the uncanny ability she possesses to galvanize teams and bring perspective to problem solving is surely one of her strongest features amongst many. History has shown us that sometimes the best solutions come from people who aren't even "experts" in the field. This is the case with Gonzalez, who despite not having a PhD in material sciences or systems operations, is certainly inventive with her techniques of brokering partnerships with bright minds in the field. Gonzalez has tremendous plans for the organization and is deep in designing a new paradigm business with greener infrastructures and a laser focus for raising consciousness through every leg of the supply chain.

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Most recently, Michelle Gonzalez registered her trademark with the United States Patent and Trademark Office on Dec 08, 2021:

"Inspired by nature, nothing goes to waste."® is now a registered trademark of
Michelle Gonzalez, North Hollywood, CA – Dec 28, 2021.

The trademark aligns perfectly with the mission of PII to develop truly sustainable practices that generate zero carbon footprint and 100% measurable impact for both environmental and social beneficiaries. Gonzalez now has rights to protect the use of the Slogan in the manufacturing and distribution of several classes of products, including but not limited to sporting goods, equipment accessories, and raw building materials. Services that PII will also be offering include Sustainability Consulting, Community outreach programs, and job training for underprivileged minorities. The use of the trademark will be useful in helping consumers identify value in green products, recognize smarter consumer choices that are affordable, and eventually develop loyalty to an organization that is not only dedicated to improving the planet, but also their communities. Eco tiles, milk crates, containers, green plywood, foam, carpets, insulation, impact pads, sound boards, and framing are just some of the PII Goods that will be sold with the trademark.

Gonzalez shared with us, "As someone who's worked in the industry of imaginative problem solving, I was compelled to pivot my own creative mind into tackling the bigger problems that urgently need our attention, energy, and inspired innovations. I founded Paragon Institute of Innovation in order to build and lead by example with regards to championing greater diversity and inclusion in the field of STEM, while developing greener innovations to improve our renewable energy products, recycling systems, and reimagine a more eco-conscious way of manufacturing products with reused materials. While doing some research on the ecotourism and sustainability found abundantly in Costa Rica, Paragon Institute of Innovation was inspired to see how every single part of nature has a function, even when it's decomposing. I was in awe at how nature was showing me the answer in plain sight - how we too should follow in her design by creating true circular economies in which nothing goes to waste."

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Michelle Gonzalez utilized Trademark Engine (www.trademarkengine.com) to assist with its filing. "We are thrilled we could help Michelle Gonzalez with her trademark application and we look forward to providing her with our full suite of automated assistance throughout the life of the trademark," said Trademark Engine Brand Driver Andie Trochesset.

To learn more about Michelle Gonzalez's trademark application, visit
https://tsdr.uspto.gov and look up serial number 97164241

To learn more about Michelle Gonzalez, visit https://ParagonInstituteofInnovation.org and https://IMDb.me/MichelleJubileeGonzalez

To learn more about Trademark Engine, visit www.trademarkengine.com