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"Baileys is all about offering adults indulgent, treating experiences and nothing is more indulgent or universally beloved than chocolate," says Jesse Damashek, SVP of Whiskey Portfolio and Liqueurs, DIAGEO North America. "When you pair a popular treat like chocolate with a celebrated indulgence like Baileys Original Irish Cream, you have the perfect combination."
To celebrate this special launch, Baileys has partnered with world-renowned chocolatier Chef Amaury Guichon to create the first-ever Baileys Chocolate Cocktail Bar featuring a 42" tall bar constructed entirely from 100% real Belgian chocolate. The possibilities are endless when it comes to chocolate so be sure to follow @BaileysUS on Instagram for more delightful surprises from Baileys and Chef Amaury throughout the year.
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The latest offering from Baileys Original Irish Cream is launching with an innovative 360º marketing campaign including 3D out-of-home displays in Los Angeles and New York City, a new creative spot that illustrates the lusciously sensorial nature of Baileys Chocolate Liqueur, and partnerships with fresh talent that will bring the desirably decadent treat to social feeds.
"Baileys Chocolate Liqueur is amazing because it brings adults a new way to sip your dessert," says Milly Shome, Director of Baileys & Liqueurs, DIAGEO North America. "Its rich and decadent flavors make it incredible in dessert-inspired cocktails like the Mocha Martini."
The Mocha Martini consists of 1.5 oz Baileys Chocolate; 0.75 oz Ketel One Vodka; 1 oz Fresh Espresso; 0.25 oz Simple Syrup; shaken well and strained into coupe/martini glass garnished with vanilla cold foam and/or three espresso beans.
Bailey's Chocolate Liqueur is available nationwide for those 21+ wherever spirits-based beverages are sold at a suggested retail price of $24.99 for a 750ml bottle. For more information please visit www.BAILEYS.com
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