NYX PROFESSIONAL MAKEUP REIMAGINES BACK-TO-SCHOOL WITH AN INTERACTIVE BEAUTY EXPERIENCE ON ROBLOX
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LOS ANGELES, July 31, 2025 /PRNewswire/ -- NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As the first beauty brand to fully take over Bayside High School – Roblox's top high school themed experience with more than 23 million monthly users – NYX Professional Makeup is reaching consumers at scale by merging technology, creativity and self-expression in-game.

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