Winning Flavor Idea of IFYA's Summer Froyo Flavors Contest Selected
The Californer/10201978

LOS ANGELES - Californer -- The Summer Froyo Flavors Contest, sponsored by the International Frozen Yogurt Association, invited froyo fans to share their summer froyo flavor ideas. Flavors were judged based on creativity and how well they captured the spirit of summer. The winning flavor, Watermelon Coconut, was submitted on Instagram by alyssa._.711.

The contest launched on July 7. Entries were accepted on Instagram, Twitter, Facebook, and via email. The winner will receive a home delivery of four pints of Jeni's froyo.

"Froyo fans definitely impressed us with their creativity. We received many unique summer froyo flavor ideas. Congratulations to our winner! Watermelon Coconut froyo is a creative flavor that sounds light and refreshing. Watermelon is also in season. While coconuts are available year-round, they are associated with tropical islands, hot weather, and summer vacation getaways," said Susan Linton, President of the International Frozen Yogurt Association. "The runner up was Strawberry Agua Fresca, submitted by xtracetracex."

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About the International Frozen Yogurt Association

The International Frozen Yogurt Association (https://internationalfrozenyogurt.com/) was created in 2013 to promote the quality and success of the rapidly evolving $2 billion frozen yogurt industry and to build an international frozen yogurt community.  We are proud to be the independent voice of the international frozen yogurt industry. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Our diverse membership is united by a common love of frozen yogurt.