You Are Still the One That Pays for the Leads
The Californer/10204797

LOS ANGELES - Californer -- You may have searched for these terms to get here:

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What is Lead Generation?
In marketing, lead generation is the initiation of consumer interest or inquiry into the products or services of a business. A lead is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.

The lead generation typically falls into two main categories: Outbound lead generation which generally includes direct mail, advertising, cold calling, and email marketing. Outbound lead generation includes blogging, SEO, social media, and PPC.

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In their excitement to start the new work-from-home (MMO) program many forget this fact.

You are still required to pay for the leads.

In other words, the costs to run:

- Facebook ads
- YouTube ads
- Google ads

Still falls squarely on your shoulders.

This could add up to many hundreds or thousands of dollars on top of the fee you just paid for the course or program.

Freelancer Option?

You may be thinking...

...Nope.

This doesn't apply to me. My side hustle is freelancing. I get client referrals and don't pay for leads.

If either scenario describes your side hustle you may benefit from reading this:

https://paidletter.com/new-to-paidletter-dont-confuse-it-with-freelance-writing-or-copywriting/