Adjust's New Growth Score Metric Reveals Worldwide User Acquisition Opportunities For Mobile App Marketers And Developers USA - English USA - English
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SAN FRANCISCO, Sept. 27, 2023 ~ Adjust, a leading measurement and analytics company, has released its annual Mobile App Growth Report. The report provides in-depth analysis into app performance around the globe and introduces a new metric, the Growth Score. According to Adjust's data, the Asia-Pacific (APAC) region offers the most immediate value for mobile marketers, with India being one of the best countries to launch a mobile gaming UA campaign in the world.

The Adjust Growth Score is designed to determine the performance and potential of apps and app marketing across a wide variety of regions, countries and markets. It incorporates three key metrics: volume of installs, effective cost per install (eCPI) and lifetime value (LTV). Lou Hong, VP of Marketing at Adjust said: "Adjust's Growth Score tells marketers and developers where they can grow. Understanding which app verticals and regions have the highest potential for growth is essential when creating and scaling campaigns successfully."

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India leads the pack with a Growth Score of 31.2, followed by the US (29.4) and Brazil (29.3). North America continues to be a dominant player in the mobile app market but improved mobile infrastructure and availability of affordable smartphones has led to explosive growth in APAC app market. In 2022, there were 1.29 billion mobile internet users compared to 700 million users in 2015.

Adjust's report shows many app verticals continuing to make a comeback after a tough few years. APAC leads in regional mobile app growth with a score of 43.3 followed by Europe (35.9) and North America (30). Mobile gaming has the highest Growth Score at the vertical level while travel and shopping apps outperformed many other verticals across markets due to strong interest in travel following pandemic restrictions being lifted. Shopping apps have second-highest Growth Score worldwide.

The Mobile App Growth Report also features growth maps and leaderboards as an easy way of looking at mobile growth data which can be downloaded here.

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