The Californer - Aféa Launches: Merging Sustainable Fashion with Modern Innovation

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LOS ANGELES, July 11, 2024 ~ Los Angeles-based clothing brand Aféa (Angels from Earth) has officially launched, bringing a fresh perspective to the fashion industry with its unique, ready-to-wear pieces for the modern woman. Founded by Nina Gabriadze, Aféa combines sophisticated materials and innovative shapes to redefine everyday fashion, offering a distinctive blend of contemporary style and timeless elegance.

Designed in Los Angeles and crafted in Italy, Aféa is committed to delivering the highest standards of craftsmanship and quality. Each garment is carefully crafted using the finest fabrics, ensuring uncompromising comfort and style for its customers.

But Aféa is more than just a clothing brand. It envisions a future where women rule a multiplanetary universe while remaining grounded in the beauty of Earth's natural forms and shapes. This respect for our planet is reflected in Aféa's modern, futuristic designs that harmoniously combine forward-thinking aesthetics with elements inspired by nature.

In addition to its unique designs, Aféa also prioritizes sustainability and ethical production practices. By producing in small quantities, the brand guarantees exclusivity while minimizing waste. And for those who can't find their desired piece in stock, Aféa offers a made-to-order option to ensure that customers can still acquire their favorite designs.

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Furthermore, Aféa's production process is affiliated with the World Fair Trade Organization, ensuring ethical practices and fair treatment of workers. This commitment aligns with the brand's values of sustainability, craftsmanship, and ethical production, reinforcing its dedication to creating a positive impact throughout its supply chain.

"Our mission at Aféa is to redefine everyday fashion by offering women timeless pieces that reflect their values of style and craftsmanship," says founder and creative director Nina Gabriadze. "Aféa is made for the Women of Earth, and our designs are meant to empower them to express their unique identities with confidence."

Gabriadze's inspiration for Aféa came while she was designing and rendering digital clothes for her 3D characters in Cinema 4D and other software applications. This hobby revealed the limitless possibilities of the digital environment compared to the physical world, inspiring her to merge futuristic creativity with tangible designs.

As a first-generation immigrant to the United States, Gabriadze arrived in New York at the age of 20 and built her career in the tech and business worlds while maintaining a passion for creativity and personal style. Aféa represents her vision of how modern, powerful women should dress – a vision she is actively realizing.

To explore Aféa's debut collection and learn more about the brand, visit www.shopafea.com. For media inquiries, please contact Nina Gabriadze at 917-946-5819.

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