Attention Business, Marketing and Advertising: Is an 8 Million Dollar ad in the Super Bowl worth it?
The Californer/10337398

BAY AREA, Calif. - Californer -- Is an 8 Million Dollar ad in The Super Bowl the best way to spend part of your Advertising Budget?

*Are there much better ways to spend that same 8 million dollars on other kinds of advertising?

*AND, what is the best way to determine the best way to spend your advertising budget?

*AND, one of the big questions to ask about even being able to even consider running an ad in the Super Bowl (at the national price or whatever price it may be going for on the local radio or TV station that will be carrying the Super Bowl) is how big is your total advertising budget to begin with?

And then, some of the other advertising questions are:

1) Is an ad in the Super Bowl the best way to spend that advertising money?

2) Are you willing to roll the dice on that costly an ad?

3) Is your advertising copy strong enough to produce the kind of sales that you would be hoping for from that kind of spending?

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4) And, how would you spend that same amount of advertising money if you didn't spend it on one thirty-second ad in the Super Bowl?

5) Plus, how much advertising could a company buy if they decided to spend that same $8,000,000 on advertising in different ways in different media?

6) Plus, what is the best way to determine the best way to spend your advertising budget to begin with?

TO HELP YOU ANSWER THESE QUESTIONS, here is some information about some very easy-to-use advertising math that can help all kinds of businesses determine the best way to spend their advertising budget.

The math is called "The Barrows Popularity Factor." It was developed by Robert Barrows, President of an advertising agency called R.M. Barrows Advertising and Public Relations in San Mateo, California.

"The math will give you more of the information you need to make key marketing decisions with far less risk, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

The math and how to use it are explained in a book called "The Barrows Popularity Factor" that you can download for $4.95 on a book publishing website called Authorhouse.

For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405, www.barrows.com