Dailylook Names Chris Lepold As Chief Merchandising Officer

Retail Industry Veteran Will Drive New Wave of Growth for Forever 21-Backed Premium Fashion Subscription Brand

LOS ANGELES - May 22, 2019 - Californer -- DAILYLOOK (http://dailylook.com/), a premium styling experience and fashion subscription service, has announced Chris Lepold as the new Chief Merchandising Officer. Lepold brings over 30 years of experience in the retail industry and is adept at building relationships while leveraging business savvy and vendor knowledge. In her new role, Lepold will lead the buying and planning team, oversee strategy and drive overall brand growth.

Over the last year, DAILYLOOK has thrived as it received an $8 million investment from Forever 21, announced its first ever Fashion Director and revealed a fashion stylist page to highlight its unwavering commitment to transparency and an authentic, personal touch. As the brand continued to experience strong conversion rates with customers purchasing 80% of the time, as 8 out of 10 client boxes result in a satisfied purchase, CEO and founder Brian Ree decided to recruit a lifelong merchant to continue the growth trajectory.

Lepold is an industry powerhouse who has deep experience in all aspects of the retail business, both online and in stores. She most recently served as the Senior Vice President and National Merchandise Manager of HauteLook/ NordstromRack.com, where she played an instrumental role in scaling the flash-sale HauteLook business from early growth to the Nordstrom acquisition at rapid scale. Prior to HauteLook/ NordstromRack.com, Lepold built deep experience in traditional retail and merchandising leadership roles including Macy's West and Loehmann's, where she was recruited to launch the company's first west coast office. During this time, e-commerce and a new way to shop for clothes was beginning to take off. She began evolving traditional business tactics and models to meet new consumer habits which caught the attention of HauteLook in its startup phase.

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"I was drawn to DAILYLOOK by Brian's dedication and vision for an ultra-personalized approach to the fashion shopping experience," said Lepold. "Having a team of personal stylists that our customers know and trust, coupled with really rich data that lets us offer individualized recommendations at a massive scale, is a merchant's dream."

"Chris has a remarkable track record that shows what she is capable of and she is an incredible asset to the company. She has an ability to implement change swiftly and effectively and brings a perfect mix of art and science to the business," said Brian Ree, CEO and founder at DAILYLOOK. "We are thrilled to have her on board."

With Lepold's arrival, the company will continue to optimize the business model and introduce new advancements to better the overall customer experience.

To connect with DAILYLOOK and for more information, please visit DAILYLOOK.com or connect on Instagram (@dailylook (https://www.instagram.com/dailylook/?hl=en)) and Facebook (https://www.facebook.com/dailylook/).

About DAILYLOOK:
DAILYLOOK was founded in 2011 with the premise of bringing well-styled, head to toe looks to consumers, which would ultimately save time and effort. DAILYLOOK is a premium styling experience that provides fashionable and new looks to fit each individuals' personalized lifestyle. Their full-time and professional stylists curate boxes based on an individuals' body shape, preferences, and lifestyle to try on in the convenience of their own home. A $40 styling fee is charged per box to receive hand-curated sections of merchandise. This fee is credited towards any purchase within the box, with an average apparel item costing $75 and up. Individuals buy what they love and return the remainder (if any!). To learn more about DAILYLOOK's premium styling experience, please visit DAILYLOOK.com or connect with them on Instagram (@dailylook (https://www.instagram.com/dailylook/?hl=en)) and Facebook (https://www.facebook.com/dailylook/).

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