Dolby and Jin from BTS Celebrate His New Single "I'll Be There" in Dolby Atmos
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SAN FRANCISCO, Oct. 25, 2024 ~ Dolby Laboratories, Inc. (NYSE: DLB) has announced its collaboration with Jin, a member of the popular K-pop group BTS, in the latest chapter of their "Love More in Dolby" global brand campaign. Jin will be featured in a commercial to promote his new single "I'll Be There," which is now available globally in Dolby Atmos.

The commercial celebrates the release of Jin's new single and also serves as a teaser for his highly anticipated first solo album, Happy, which is set to release worldwide on November 15th in Dolby Atmos.

Jin expressed his excitement about the collaboration, stating that when he first heard his music in Dolby Atmos, he was amazed by the immersive experience it provided. He believes that this technology will allow fans to fully experience the emotions he wanted to convey through his music.

Todd Pendleton, Senior Vice President and Chief Marketing Officer at Dolby Laboratories, also shared his enthusiasm for working with Jin. He praised Jin's ability to captivate audiences with his performances and convey emotions through his music. Pendleton believes that with Dolby Atmos, fans will feel even more connected to Jin as they are drawn into the details and sing-along moments of "I'll Be There" and his upcoming album.

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Dolby Atmos is a revolutionary technology that allows artists to create and fans to experience music in a whole new way. It goes beyond traditional listening experiences by placing listeners inside the song and revealing every detail with unparalleled clarity and depth. Whether it's hearing instruments move around or catching subtle breaths from singers, nothing compares to experiencing music in Dolby Atmos.

The commercial for this campaign was directed by GRAMMY®-nominated music video director Colin Tilley. It showcases how Dolby Atmos can transform an ordinary moment into an extraordinary one by immersing fans into the heart of music scenes where Jin delivers powerful performances.

This commercial is the latest installment of Dolby's "Love More in Dolby" global brand campaign, which celebrates the transformative entertainment experiences brought to life by Dolby Vision and Dolby Atmos in music, movies, gaming, and more.

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Fans around the world can experience Dolby Atmos Music on popular streaming services such as Amazon Music, Apple Music, TIDAL, QQ Music, Melon, and more. Whether they are listening at home, on their mobile devices, or in their cars using products from major global brands like Samsung and Mercedes-Benz, Dolby Atmos unlocks new levels of emotion for fans to love music even more.

In conclusion, the collaboration between Dolby Laboratories and Jin of BTS is set to bring a whole new level of immersive entertainment experiences to fans worldwide. With the release of "I'll Be There" in Dolby Atmos and Jin's upcoming album Happy set to release in this format as well, fans can expect to feel a deeper connection with Jin's music and experience it like never before.

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