Fido's Bark Wants to Be the Apple Health for Pets — It's Winning Over Pet Parents Everywhere
The Californer/10315815

SUNNYVALE, Calif. - Californer -- In the booming world of digital health, one demographic has been quietly left behind: our pets. Fido's Bark, a new app from pet tech startup American Pet Tech, is taking aim at that gap — and early traction suggests it's onto something big.

With an intuitive design, a powerful backend, and a mission rooted in empathy, Fido's Bark gives pet owners a centralized way to track their pets' health data — including weight, medications, vet visits, and more — all from a single mobile interface.

"As a lifelong animal lover, I've watched so many friends — and experienced myself — how hard it is to balance a busy life with the responsibility of truly caring for a pet," says Co-founder Stephanie Brooks, who brings years of experience in the healthcare industry. "We built Fido's Bark to make that easier, with the goal of improving the health and longevity of pets everywhere."

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And while the name nods to dogs, the app is loved by all kinds of pet parents — from cat owners to those caring for birds, rabbits, and even the occasional reptile.

The app takes a page out of human health tools like Apple Health and Fitbit, offering pet parents a clean, streamlined way to spot trends before they become emergencies. Think: "Why is my dog eating less?" or "Has my cat really lost weight — or am I imagining it?" With Fido's Bark, you'll know.

How It Works:

• Smart Tracking: Weight, medications, behavior, symptoms, and more
• Shareable Profiles: Hand off pet care to sitters, vets, or family with one tap
• Multi-Pet Friendly: Whether you have one rescue pup or four senior cats
• Custom Calendar: Never miss a med, appointment, or feeding again

The Market Moves

The U.S. pet tech market is projected to exceed $20B by 2030, and Fido's Bark is riding the wave with a product that solves a real problem — one that nearly every pet owner has felt. The app launched in May 2025 and is already gaining organic traction across social media and pet communities, thanks to its blend of practicality and emotional resonance.

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"This isn't just about logging data," says Brooks. "It's about showing up for the ones who can't speak. Every pet deserves that level of care."

Availability

Fido's Bark is available now on the Apple App Store. (https://apps.apple.com/app/id6744088514)
Android users can join the waitlist at www.fidosbark.com/android-app

About American Pet Tech
Founded in 2023 in Sunnyvale, CA, American Pet Tech builds smart, empathetic tools that empower families to care better for their animals. Its flagship product, Fido's Bark App, is redefining pet health in the digital age and already drawing attention from vets, shelters, and wellness brands alike.