Garment Saver Launches Campaign: Wardrobe Care For Everyday Wear
The Californer/10306783

LOS ANGELES - Californer -- Garment Saver is on a mission to redefine how we think about wardrobe care. Whether your everyday clothing style is casual, trendy or avant-garde, proper maintenance is essential. It is about embracing a sustainable approach that keeps these important basics out of landfills.

Garment Saver's owner Sheryll Fraze states, " I am asked quite often if wardrobe care is only for fancy attire or high end purchases. The answer is no. We believe that wardrobe care reaches across all demographics of fashion wearers. It is part of all our responsibility to think about the clothing we buy, how we care for them and the impact of disposing them."
Garment Saver looks at 3 key areas involved in wardrobe care, with advice that is important for any fashion wearer to consider.

FABRIC CHOICES
Different fabrics require different care techniques. Garment Saver recommends making sure that fabric choices, at wardrobe purchase, correlates to lifestyle needs and care preferences (e.g. if laundering garments at home is preferred, let that care option guide 70% - 80% of your purchasing decisions).

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SUSTAINABLE PRACTICES
Sustainability is at the core of Garment Saver's philosophy. By maintaining  wardrobes thoughtfully, consumers can contribute to reducing fashion waste. Simple practices like mending tears and using garment coverups can make a significant impact on protecting clothing from stains, pests, fading and other irreparable damage, that can lead to items being tossed to landfills.

WARDROBE MAINTENANCE
Garment Saver, through their book A Conscientious Guide To Wardrobe Care, details ways in which consumers can make the task of wardrobe care easier and more efficient. One idea the book suggests is to do daily or weekly spot checks that last no more than 2-5 minutes. These mini maintenance techniques can offset the drudgery of waiting until the beginning of each season to do an exhaustive closet overhaul. It also makes it possible to catch and take care of problems (like snags and stains) quickly..

Wardrobe care is a universal responsibility, transcending fashion preferences and demographics. With Garment Saver's innovative products and commitment to sustainability, everyone can take part in preserving their clothing and the environment.