iCON Wall System Changes Name to Fast Tilt Retaining Wall
The Californer/10044448

POWAY, Calif. - Californer -- iCON Wall Solution has undergone a major rebranding designed to more clearly showcase the benefits of its wall system. The company recently announced its new name, Fast Tilt Retaining Wall, along with a new logo and website.

Fast Tilt is an award-winning, patented concrete wall system that offers fast, easy construction with maximum artistic design flexibility. Walls are built horizontally, allowing for innovative custom design work and fast construction that saves both time and money.

Russ Baumgartner, President of Fast Tilt Retaining Wall, is excited about the change. "When we designed the Fast Tilt Retaining Wall, we knew we had created an industry-changing solution," he said. "We wanted to create a name and logo that more accurately reflected the benefits of the wall system."

As the firm went through the process of creating the name, there were several key features of the wall system that Fast Tilt wanted to convey, both graphically and in the name of the product. One of the most important benefits of the system is how quickly the tilt-up concrete wall can be put into place.

The tilt-up construction method allows contractors to install the wall up to 40% faster than traditional wall systems. The new company name, Fast Tilt Retaining Wall, incorporates both the speed of construction and the tilt-up construction method used. By including these key features in the name, contractors, civil engineers, geotechnical engineers, developers and landscape architects can quickly understand and recognize the benefits of the system.

More on The Californer

• California: Governor Newsom announces appointments 1.14.2026
• Governor Newsom rejects Louisiana's attempt to extradite California doctor for providing abortion care
• City of Long Beach Facilities and Services Schedule for Martin Luther King, Jr. Holiday
• Snap-a-Box Brings Texas' First Robot-Cooked Chinese Takeout to Katy–Fulshear
• California: Governor Newsom on Republicans' failed attempt to silence voters

The new logo reinforces the brand, showing a simplified wall segment in the process of being tilted into place. The logo was designed to be easy to read and understand at a glance, with clear typography and a bold design.

The rebranding for the firm includes a new website which showcases the firm's new visual identity and provides additional information about Fast Tilt technology and construction. The website includes new project spotlight videos that highlight the benefits and the ease of Fast Tilt construction.

Construction Marketing Inc., a marketing firm dedicated to serving the construction industry, was hired to lead the rebranding effort and create a new visual identity for the brand. "We help clients in the construction industry every day," said Rob Melis, President of Construction Marketing, "and this gives us a unique perspective on the future of construction. Fast Tilt is truly a dramatic leap forward in the concrete construction industry. We believe that Fast Tilt will completely change the way that retaining wall systems are built, and we are thrilled to help them achieve their next level of growth."

"Fast Tilt Retaining Wall is revolutionizing the concrete wall construction industry," Russ explained. "Because the Fast Tilt system allows each wall panel to be built before or concurrent with the footings, the cost savings and time efficiency gained is enormous. The bigger the project, the greater the cost savings."

More on The Californer

• UK Financial Ltd Makes History as MayaCat (SMCAT) Becomes the World's First Exchange-Traded ERC-3643 Security Token
• Strategy Maven Agency Unveils Top 3 Experiential Trends For 2026
• California: Governor Newsom announces funding for construction workforce training program to help support Los Angeles recovery efforts
• New West Symphony Launches Historic 2026 Season Celebrating America's 250th Birthday
• Roebling Strauss and Sakura Sky Form Strategic Partnership, Launch AI Executive Whitepaper

But speed and cost savings are not the only advantages of the system. Fast Tilt is more environmentally friendly than cast-in-place wall construction, using approximately 90% less wood than traditional methods. And because each panel is created on a horizontal plane rather than vertically, there are unlimited design possibilities available to beautify the space. Walls can be designed with different finishes, mosaics, and more to satisfy public art requirements and incorporate a sense of character to the space.

Fast Tilt's unique method of connecting the precast panel to the footing uses a patented buttress system, resulting in a strong, all-concrete connection. Fast Tilt Retaining Walls are extremely versatile, able to create a soil retention barrier, levee, seawall, channel, fence, or deep foundation quickly and economically.

Trade associations and engineering associations interested in learning more about Fast Tilt or scheduling an executive as a guest speaker can contact Jo Baumgartner at 858-679-5550. Media outlets are invited to contact Jo as well to schedule interviews with Fast Tilt executives.

To learn more about Fast Tilt Retaining Wall, visit their website at https://fasttilt.com/.