Long Beach Health Department Promotes 2025 Brush, Book, Bed Campaign with New Sing-Along Song and Video
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Long Beach, CA ~ Long Beach, CA - The City of Long Beach Department of Health and Human Services (Health Department) has announced the launch of its second annual Brush, Book, Bed campaign in honor of National Children's Dental Health Month (NCDHM). This campaign aims to promote good dental health habits among children by combining oral health, literacy, and an appropriate bedtime routine.

Mayor Rex Richardson expressed his support for the campaign, stating that it is a creative way to encourage children to develop healthy habits that will benefit them for a lifetime. He also commended the Health Department's Oral Health Long Beach program for their efforts in promoting this year's campaign.

NCDHM is a month-long national observance in February that focuses on educating children, caregivers, teachers, and others about the importance of good oral health. To further these efforts, the Oral Health Long Beach advisory committee collaborated with the Long Beach Youth Chorus to create a new sing-along song and video. The Harbor Dental Society sponsored the production and performance by the children.

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The sing-along song and other printable resources such as bookmarks, an oral health daily calendar, and referral cards for community partners can be found on the Oral Health Long Beach webpage. These materials are available in English, Spanish, Khmer, and Tagalog. The Health Department will also be sharing messaging through their social media channels on Instagram, Facebook, and X as well as on digital billboards and Long Beach Transit buses.

According to Alison King, Director of Health and Human Services, this new addition to the Brush, Book, Bed campaign brings together creativity and community collaboration to make healthy habits fun and accessible for families in Long Beach.

It is important for people of all ages to maintain good oral hygiene habits as neglecting them can lead to tooth decay or gum disease caused by bacteria in the mouth. Studies have also linked poor oral health to more serious conditions such as cardiovascular disease, endocarditis, pneumonia, and other respiratory diseases. For pregnant women, skipping dental hygiene can even result in premature birth and low birth weight.

The Oral Health Long Beach program is funded through a grant from the California Public Health Department, which is supported by revenue from the California Healthcare Research and Prevention Tobacco Tax Act (Proposition 56). The Brush, Book, Bed campaign was adopted from the American Academy of Pediatrics and they invite other similar agencies to join them in this effort.

For more information about the campaign and Oral Health Long Beach, please visit longbeach.gov/oralhealth.

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