Trending...
- Governor Newsom honors fallen California Highway Patrol Officer Miguel Cano
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
Companies extend partnership, incorporating more technologies and hardware architecture as demand for digital video sees no sign of abating
AMSTERDAM - Californer -- MainConcept, the leading provider of video and audio codecs, and Avid Technology, the leading media tech innovator for cloud-based content workflows, announced the two companies have entered into a new and expanded partnership that will see Avid adopt additional MainConcept codecs into their extensive line of products. For over a decade, Avid and MainConcept have been working together to advance the performance and quality of the codecs used across Avid's products. This new agreement ensures uninterrupted innovation as digital video continues its relentless growth trajectory and the need for efficiency in production workflows becomes even more critical.
Today, MainConcept codecs are employed within almost all of Avid's products and solutions, including the MediaCentral platform, creative tools including MediaComposer, as well as Maestro Graphics and FastServe video servers. The codecs are used for tasks such as video editing, ingest and playout, workflow management, storage and postproduction, as well as part of the new SRT streaming for Media Composer remote monitoring and Avid NEXIS | EDGE remote proxy workflow. Among the new benefits available to Avid is the inclusion of MainConcept codecs engineered and optimized for ARM processors used in macOS and Windows computers.
More on The Californer
MainConcept, whose codecs are used to process over 90% of the world's professional video content, has long been known as the go-to developer for high-performing codecs. Avid and many other leading providers of software in the digital video industry use MainConcept codecs within their software stacks. Year after year, MainConcept codecs top industry lists for their high quality and adaptability across industry verticals.
"Avid has been a key partner for MainConcept for over a decade. The collaboration between our engineering teams has led to many significant advancements over those years. We are grateful for their ongoing feedback that we incorporate as we engineer the best possible technology for them and the industry as a whole," said Geoff Gordon, Vice President, Marketing, MainConcept. "More than ever, our industry is at an inflection point. The emergence of 5G and cloud, the introduction of 8K and the seemingly limitless expansion of the ways we view content keeps us perpetually exploring new ways to innovate. We are pleased that Avid and MainConcept will continue to explore new opportunities together for the foreseeable future."
Ray Thompson, Avid's Senior Director of Industry and Partner Marketing, said, "Avid's long collaboration with MainConcept has ensured that our broadcast and film customers can count on tools and platforms that are always ready to enable their continuous innovation in content production, whether moving workflows to the cloud, generating 8K programming or opportunities yet to emerge."
More on The Californer
You can learn more about how Avid and MainConcept collaborate in this customer story.
Learn more during IBC
Both MainConcept and Avid will be exhibiting in Hall 7 at this year's IBC Show, billed as "the world's most inspiring content and technology event." You can learn about MainConcept codecs and see next-generation technology including VVC and 8K in the cloud during IBC. Set up a meeting with the MainConcept team, available from 9–12 September at the RAI, Hall 7, Booth D12. Avid can be found in Hall 7, Booth B49.
###
About MainConcept
Since 1993, MainConcept has provided best-of-breed video/audio codec solutions for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. Our software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. With world-class engineering, exquisite attention to detail, and best-in-class support and professional services, we are constantly innovating to deliver the simplicity needed with the customer experience you deserve. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, Avid, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, Nikon, PlayBox Neo and Sony. Visit www.mainconcept.com.
All trademarks, trade names and logos referenced herein belong to their respective owners.
Today, MainConcept codecs are employed within almost all of Avid's products and solutions, including the MediaCentral platform, creative tools including MediaComposer, as well as Maestro Graphics and FastServe video servers. The codecs are used for tasks such as video editing, ingest and playout, workflow management, storage and postproduction, as well as part of the new SRT streaming for Media Composer remote monitoring and Avid NEXIS | EDGE remote proxy workflow. Among the new benefits available to Avid is the inclusion of MainConcept codecs engineered and optimized for ARM processors used in macOS and Windows computers.
More on The Californer
- Luxury Auto Detailing Brings High-End Mobile Car Care to Cherry Valley and Surrounding Areas
- Transgender Visual Artist Debuts New Work
- Stay Cool All Day With BGMgirl Drawstring Half Wigs
- California: Governor Newsom proclaims Independence Day 2025
- Gundam GQuuuuuuX Takes Center Stage at Anime Expo 2025
MainConcept, whose codecs are used to process over 90% of the world's professional video content, has long been known as the go-to developer for high-performing codecs. Avid and many other leading providers of software in the digital video industry use MainConcept codecs within their software stacks. Year after year, MainConcept codecs top industry lists for their high quality and adaptability across industry verticals.
"Avid has been a key partner for MainConcept for over a decade. The collaboration between our engineering teams has led to many significant advancements over those years. We are grateful for their ongoing feedback that we incorporate as we engineer the best possible technology for them and the industry as a whole," said Geoff Gordon, Vice President, Marketing, MainConcept. "More than ever, our industry is at an inflection point. The emergence of 5G and cloud, the introduction of 8K and the seemingly limitless expansion of the ways we view content keeps us perpetually exploring new ways to innovate. We are pleased that Avid and MainConcept will continue to explore new opportunities together for the foreseeable future."
Ray Thompson, Avid's Senior Director of Industry and Partner Marketing, said, "Avid's long collaboration with MainConcept has ensured that our broadcast and film customers can count on tools and platforms that are always ready to enable their continuous innovation in content production, whether moving workflows to the cloud, generating 8K programming or opportunities yet to emerge."
More on The Californer
- John Duffy Competes in Mr Muscle Beach
- New Release: 'The Invisible Alternative' Unveiled by Atrisk Corporation, Resilient
- Thorn & Bloom Magazine Unveils Groundbreaking Second Edition: "Breaking the Cycle"
- Cheap O SMS Launches Groundbreaking Free SMS API Service
- California: Governor Newsom signs legislation 7.3.25
You can learn more about how Avid and MainConcept collaborate in this customer story.
Learn more during IBC
Both MainConcept and Avid will be exhibiting in Hall 7 at this year's IBC Show, billed as "the world's most inspiring content and technology event." You can learn about MainConcept codecs and see next-generation technology including VVC and 8K in the cloud during IBC. Set up a meeting with the MainConcept team, available from 9–12 September at the RAI, Hall 7, Booth D12. Avid can be found in Hall 7, Booth B49.
###
About MainConcept
Since 1993, MainConcept has provided best-of-breed video/audio codec solutions for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. Our software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. With world-class engineering, exquisite attention to detail, and best-in-class support and professional services, we are constantly innovating to deliver the simplicity needed with the customer experience you deserve. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, Avid, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, Nikon, PlayBox Neo and Sony. Visit www.mainconcept.com.
All trademarks, trade names and logos referenced herein belong to their respective owners.
Source: MainConcept GMbH
0 Comments
Latest on The Californer
- Countrywide Fence Rental Expands its Temporary Fence Rental Business in Minnesota Area
- A Shepherd's Legacy: Honoring the Life and Impact of Pastor Ross Reinman
- California: Here's how President Trump's tax cuts for the ultra-rich will hurt YOU
- New Media Film Festival Announces Winners
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- DetailAxis Unveils it's 'Business Engine': Powerful AI Systems for Auto Appearance Pros
- California: Governor Newsom announces appointments 7.2.25
- The Herbal Care, Led by Markel Bababekov, Becomes a Top Dispensary in NYC's Upper East Side
- Digital Watchdog Launches New myDW Cloud Services
- Governor Newsom honors fallen California Highway Patrol Officer Miguel Cano
- Stan Fitzgerald Appointed Acting Press Secretary for Veterans for America First VFAF Georgia State Chapter
- Drone Light Shows Emerge as the New Standard in Live Event Entertainment
- Lore Link is Here to Help Organize Your Game
- Governor Newsom marks historic expansion of California's Film and Television Tax Credit Program, announces 16 new projects to film in the Golden State
- Talar Guedikian Named Winner of 2025 AAJ Paralegal of the Year Award, Sponsored by Advocate Capital
- Chappaqua's Annual Townwide Summer Sale – Unbeatable Savings at Your Favorite Local Boutiques!
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
- California: Did gas prices go up by 65 cents at the pump? No.
- Snell & Wilmer Welcomes Associate Victoria Cendejas to the Orange County Office
- Crime in California drops again — state records second-lowest homicide rate since 1966