Passive Appoints Ana Bolčević as Head of Design
The Californer/10340410

SAN FRANCISCO - Californer -- Passive today announced the appointment of Ana Bolčević as Head of Design.

Passive is an AI-powered career platform built for experienced, high-performing professionals who want to explore what's next without the noise and friction of traditional job searching. The platform enables people to discover better-aligned opportunities quietly, while helping companies connect with truly aligned talent through a more thoughtful, signal-driven approach.

Ana brings more than a decade of experience designing thoughtful, human-centered digital products across a wide range of domains, including complex SaaS platforms, property management systems, smart home and energy storage systems, augmented reality applications, learning tools, and games. In addition to product design, she has led and developed multiple brands from early concept through execution, bridging product experience and brand expression.

More on The Californer

• New Rock Music Release "Groove Train"
• JiT Home Buyers Announces Standardized Nationwide Operating Model to Strengthen Homeowner Experience
• Life Hacks of the Rich and Famous named "Best Self Help Podcast"
• Seth Neblett's Mothership Connected: Focuses on P-Funk's Women as Mothership Celebrates 50 Years
• At 25, She Became One of the Youngest AAPI Female Founders to Win One of the World's Most Prestigious Design Awards for a Lamp That Makes You Smile

Throughout her career, Ana has been known for building strong, continuous feedback loops with users—grounding design decisions in real user behavior, qualitative insight, and data. Her approach combines deep user empathy with a rigorous, data-informed mindset to create experiences that evolve alongside how people actually use products.

At Passive, Ana will lead the entire design function, owning product UX, design systems, and brand and growth design. She will work closely with the founding team to reduce friction across core user flows, translate behavioral insights into meaningful improvements, and ensure design plays a strategic role in activation, retention, and long-term product-market fit.

"Design has the power to quietly remove friction and help people move forward with confidence," said Ana Bolčević. "Passive's mission deeply resonated with me because it puts people—not noise—at the center of career discovery. I'm excited to help shape an experience that feels intuitive, respectful, and genuinely helpful."

More on The Californer

• Sunnyvale Family and Cosmetic Dentistry Highlights Community Access to Advanced Laser Dentistry
• Juego Studios Extends Full-Cycle Game Development & Outsourcing Capabilities to the UAE Market
• Award-Winning Composer Aidan Vass Releases Cleome, a Generative Ambient Music Engine for Spas and H
• Enhanced Perimeter Protection Now Available in Ashville Through Countrywide Rental
• iPOP Alum Elizabeth Zacero competing in Survivor Croatia

"Ana brings a rare combination of systems thinking, craft, and user empathy," said the Passive leadership team. "Her ability to connect design, behavior, and long-term strategy makes her the ideal leader to build design as a foundational discipline at Passive."

With Ana's leadership, Passive continues to invest in design as a strategic lever—ensuring that clarity, trust, and usability are embedded at every layer of the product.

About Passive
Passive AI is an AI-powered mobile app that helps high-performing professionals discover new career opportunities passively while enabling companies to connect with top-tier talent—without friction, spam, or traditional job boards.

For media inquiries or partnership opportunities, contact the Passive (https://www.thepassive.app) team