San Jose: : City of San José Announces October Online Creativity Challenge
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Kerry Adams Hapner, Director of Cultural Affairs, City of San José
408-793-4333; kerry.adams-hapner@sanjoseca.gov

Elisabeth Handler, Public Information Manager, Office of Economic Development and Cultural Affairs (OEDCA)
408-535-8168, elisabeth.handler@sanjoseca.gov

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City of San José Announces October Online Creativity Challenge
WeCreate408 is a month-long online challenge to inspire creativity and celebrate San José's rich and diverse arts and culture

SAN JOSE, Calif. (October 3, 2022) – The City of San José Office of Cultural Affairs (OCA) invites all San Joseans to join a month-long creative challenge to build public awareness and support for the arts. Every day in October, a "creativity challenge prompt" will be released through email, social media, and the website - www.wecreate408.org. Prompts are designed to inspire people to create on their own and to attend #WeCreate408 events around San José.

Weekly themes will be presented throughout October, such as "Let it Ride", which will prompt participants to share how they creatively "get around'' the city and will feature a specially decorated VTA Light Rail car inviting riders to cruise with an artistic flare. Each day will present a new, fun and accessible way to connect with your own creativity. Whether you express yourself through culinary creations, Tik Tok dances or connecting with the community around you, we invite you to share your creativity through social media and attend a #WeCreate408 event.

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The 2022 campaign will launch on October 8 with "Show n' Shine," a #WeCreate408 creative showcase led by San José Creative Ambassador Ricardo Cortez, also known as Tijuana Rick. The event will feature young artists, lowriders, and other creative ambassadors and artists from Local Color San José. "Show n' Shine" will take place on Saturday, October 8 from 6 to 9 p.m. at 20 Barack Obama Blvd.

"Creativity is all around us, and lives inside each of us," said Kerry Adams Hapner, Director of Cultural Affairs for the City of San José. "At this moment in time, we can use creativity to connect with ourselves, our friends and family and our community."

Participants will share their creative responses on social media using the #WeCreate408 hashtag to help spread their unique talents and ideas far and wide. Everyone is welcome to participate; you don't need to consider yourself an "artist" to take part. For more information, or to sign up to receive the daily creativity challenges, visit www.wecreate408.org.

2022 #WeCreate408 Partners

Valley Transportation Authority, Guadalupe River Park Conservancy: San José Department of Parks, Recreation and Neighborhood Services; San José City Councilmembers Raul Peralez, Magdalena Carrasco, Maya Esparza, Chappie Jones and Matt Mahan; AI Music: Vivace Youth Chorus of San José; Chopsticks Alley; City Lights Theater Company; Content Magazine; School of Arts & Culture at the Mexican Heritage Plaza; Northern California Public Media; San José State University; Teatro Vision; New Ballet; The Dancing Cat; SJ Dance Co; San Jose Downtown Foundation; FAHNS Santa Clara Valley; Red Ladder Theater Company; The Tech Interactive; San Jose Jazz; San Jose Museum of Quilts and Textiles; School of Visual Philosophy; San José Museum of Art; Empire Seven Studios; AWO; Together We Create; Los Lupenos de San José; Children's Discovery Museum of San Jose; Opera San José; Bay Area Glass Institute; Local Color; and the San José Chamber Orchestra.

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About the City of San José
With more than one million residents, San José is one of the most diverse large cities in the United States and is Northern California's largest city and the 10th largest city in the nation. San José's transformation into a global innovation center has resulted in one of the largest concentrations of technology companies and expertise in the world. In 2011, the City adopted Envision San José 2040, a long-term growth plan that sets forth a vision and a comprehensive road map to guide the City's anticipated growth through the year 2040.

About the City of San José Office of Cultural Affairs
The Office of Cultural Affairs is the City's champion in supporting and promoting the development of a rich arts and cultural environment for this diverse city's one million residents, its workers who live in neighboring communities, and its many visitors. It fosters cultural development through cultural funding programs, cultural workforce development, cultural facilities, special event services, and public art. Cultural Affairs is a division of San José's Office of Economic Development & Cultural Affairs. For more information, visit www.sanjoseculture.org.

About WeCreate408
WeCreate408 is brought to you by the City of San José Office of Cultural Affairs and has been generously funded through the David & Lucile Packard Foundation. The campaign was inspired by Creating Connection, a national initiative to change social norms so creative expression, arts, and culture are embraced as a recognized, valued, and expected part of everyday life.


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