San Jose: Mayor of San José Spurs Support for Local Businesses with Launch of #ShopLocalSJ Campaign
The Californer/10164042


November 26, 2021

Media Contact:

Marcus Ismael, Communications Manager, Office of Mayor Sam Liccardo


SAN JOSÉ, CA - Today, Mayor Sam Liccardo rings in the holiday season with a campaign to encourage shopping and dining at local, small businesses and to remind business owners of City resources available to those struggling from ongoing economic impacts of the pandemic. These initiatives include a virtual local business directory and digital resources for small businesses.

"Despite the hopes of a robust recovery from the pandemic, many small businesses still struggle to stay afloat. By spending our dollars here in San José this holiday shopping season, we can each do our part to show appreciation to the hardworking shopkeepers and staff that keep our city vibrant," said Mayor Sam Liccardo. "I encourage everyone to #ShopLocalSJ and support our small business community."

As the holidays approach, policies to support small businesses include:
  • #ShopLocalSJ, a social media campaign to encourage residents to shop and dine locally during the holiday season to support establishments facing continued financial stress as a result of the pandemic. Residents are encouraged to post photos and positive reviews of local businesses with the hashtag #ShopLocalSJ on social media.
  • Digital directory to highlight small businesses through the area. Community members who are not active on social media can help identify their favorite local businesses by visiting and submit the businesses' information for the online directory.
  • Small businesses that do not have a comprehensive digital presence can connect with Get Virtual for resources and guidance free of charge. Get Virtual will pair local businesses with college students trained in entrepreneurship, digital marketing, and web development to build out their online presence. Businesses can contact 'Get Virtual' by visiting and click on "I need help getting my business online". Individuals interested in lending their technical expertise to the program can sign up to help by contacting


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About the City of San José

With more than one million residents, San José comprises the 10th largest city in the United States, and one of its most diverse cities.  San José's transformation into a global innovation center in the heart of Silicon Valley has resulted in the world's greatest concentration of technology talent and development.

Filed Under: Government, City

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