Trending...
- House of Buneau Releases "Pretty Boy Heaven," A Cinematic Exploration of Beauty and Distance - 113
- VBO Expands Event Manager 3.0 with Real-Time Sales Visibility, New Dashboards, and Operational Tools
- California: Governor Newsom strengthens bans on insider betting by state officials, takes aim at corruption fueled by Trump
NEW YORK, July 31, 2024 ~ YSL Beauty has just announced the launch of their newest fragrance, LIBRE FLOWERS & FLAMES, a warm and sun-kissed floral sensation. This digital project, inspired by the fragrance's global campaign featuring Dua Lipa, showcases a diverse group of trailblazers who embody the fiery femininity of the iconic superstar.
The project, titled "Burn to Bloom," is a celebration of the LIBRE franchise and its signature elements – the couture jewel bottle, sultry floral ingredients, and empowering manifesto. Through stunning images and videos, viewers are invited into the world of LIBRE – a place where modern femininity is defined by strength in duality and beauty in vulnerability.
The project features four talented women who defy societal norms and expectations – Hailey Bieber, an entrepreneur and trendsetter; and three other talents yet to be revealed. Each woman represents the spirit of LIBRE and serves as an inspiration for future generations.
Hailey Bieber, who is currently stepping into a new chapter in her life, is thrilled to be a part of this project. "I'm excited to be one of the women representing this generation and to be a part of this project during such a special time in my life," she says. "This project allows us to show the strengths in self-ownership, confidence, and diversity."
More on The Californer
Shot by renowned photographer Tyler Mitchell, the digital series will be released in different chapters throughout 2024 on various digital and social media platforms. The series will feature stunning stills, evocative capsules, and an artistic director's cut that celebrate the unique voices of those who burn to bloom.
"We thank Tyler Mitchell for joining us on this important project and all four women for sharing a part of their story with us," says Juliette Ferret, General Manager YSL Beauty US. "YSL Beauty's LIBRE is a feminine icon, and the new LIBRE FLOWERS & FLAMES fragrance continues this legacy with a bold sultry scent and powerful story of embracing one's own freedom, power, and confidence."
The new fragrance, LIBRE FLOWERS & FLAMES, is a true sun-kissed floral blast with notes of coco-palm tree flower accord, radiant lily flower accord, orange blossom, and vanilla. It will be available in three sizes – 10ml for $35, 30ml for $95, and 90ml for $165 – starting July 30th on YSLBeautyUS.com and in specialty and department stores.
This project is a testament to YSL Beauty's commitment to celebrating diversity and empowering women to live authentically. Stay tuned for the announcement of the remaining three talents who will join Hailey Bieber in this powerful digital series.
The project, titled "Burn to Bloom," is a celebration of the LIBRE franchise and its signature elements – the couture jewel bottle, sultry floral ingredients, and empowering manifesto. Through stunning images and videos, viewers are invited into the world of LIBRE – a place where modern femininity is defined by strength in duality and beauty in vulnerability.
The project features four talented women who defy societal norms and expectations – Hailey Bieber, an entrepreneur and trendsetter; and three other talents yet to be revealed. Each woman represents the spirit of LIBRE and serves as an inspiration for future generations.
Hailey Bieber, who is currently stepping into a new chapter in her life, is thrilled to be a part of this project. "I'm excited to be one of the women representing this generation and to be a part of this project during such a special time in my life," she says. "This project allows us to show the strengths in self-ownership, confidence, and diversity."
More on The Californer
- Geekstorians Nominated For Best History Podcast In The 30th Annual Webby Awards
- Rabbi Michael Rothschild (#ViralRabbi) to Discuss Futurism on the Popular "The Mike Holt Show"
- Quality Water Treatment Unveils SoftPro Elite HE Water Softener for City Water, Setting a New Standard in Residential Water Treatment
- UK Financial Ltd Chooses PUMP.FUN App to Launch Maya Meme's Minor-League Meme Coins and Announces Lifetime Airdrop Program
- Rapid Prototyping Leader T-Tech Inc. Expands Partnership with Japan USA Precision Tools for Market Development
Shot by renowned photographer Tyler Mitchell, the digital series will be released in different chapters throughout 2024 on various digital and social media platforms. The series will feature stunning stills, evocative capsules, and an artistic director's cut that celebrate the unique voices of those who burn to bloom.
"We thank Tyler Mitchell for joining us on this important project and all four women for sharing a part of their story with us," says Juliette Ferret, General Manager YSL Beauty US. "YSL Beauty's LIBRE is a feminine icon, and the new LIBRE FLOWERS & FLAMES fragrance continues this legacy with a bold sultry scent and powerful story of embracing one's own freedom, power, and confidence."
The new fragrance, LIBRE FLOWERS & FLAMES, is a true sun-kissed floral blast with notes of coco-palm tree flower accord, radiant lily flower accord, orange blossom, and vanilla. It will be available in three sizes – 10ml for $35, 30ml for $95, and 90ml for $165 – starting July 30th on YSLBeautyUS.com and in specialty and department stores.
This project is a testament to YSL Beauty's commitment to celebrating diversity and empowering women to live authentically. Stay tuned for the announcement of the remaining three talents who will join Hailey Bieber in this powerful digital series.
Filed Under: Business
0 Comments
Latest on The Californer
- Kiko Nation Expands to Apple App Store, Achieving Full Mobile Deployment for Livestock Digital Registry Platform
- The Lawyers' Marketer Launches Claude AI Implementation Service for Law Firms
- Certified Trading Card Association and Collectors MD Launch Healthy Hobby Initiative
- Bookish Lane Publishing Launches Global Poetry Hacking Live Experience for National Poetry Month
- El Dorado Hills Travel Announces New Ownership and Expanded Hours
- DriveYo Launches AI Platform to Expose Hidden Car Deal Markups and Return $20 Billion to Buyers
- Eric Bellinger Debuts "Cry In Front Of You" Live Following Tamla Motown Signing
- 200-Hour Online Yoga Teacher Training with Caroline Klebl: Awaken Your Inner Teacher
- The Westport Hosts Landmark Fundraiser for Positive Educational Partnerships (PEP)
- The Westport Event Venue Praises Sigma Kappa for Exemplary Community Event
- L2 Aviation Earns FAA STC for Thales AVIATOR 200S for Boeing 777
- Bay Area Real Estate Firm Sell Quick California
- Rapifai and GeneSys Partner to Accelerate ADAS Verification with AI-Driven Intelligence and ground Truth Sensor Integration
- Ventura College Tutoring Center Earns National Certification for Tutor Training Excellence
- Carrington College Partners with Career Team to Enhance Career Services Through AI-Enabled Platform
- Long Beach: City to Host TGI2S+ Career and Resource Fair
- FinIQ Edu Launches High-Impact Workshop Vertical to Close the Workplace Benefits Gap—Drives 82% Surge in 401(k) Participation Intent
- HousingWire launches Mortgage Rankings, bringing a data-driven benchmark to originator performance
- California: Governor Newsom proclaims Farmworkers Day
- J&J Exterminating Reminds Residents to prepare for Termite Swarm Season