2021 National Frozen Yogurt Shop Owner Survey Reveals State of Frozen Yogurt Industry
The Californer/10163395

LOS ANGELES - Californer -- International Frozen Yogurt Association (IFYA) invited frozen yogurt shop owners in the United States to take an anonymous online survey in October 2021. The survey included questions about operational practices, shop and owner characteristics, supplier satisfaction, concerns, outlook, and shop performance. Thirty-two responses were received.

The National Frozen Yogurt Shop Owner Survey and the National Frozen Yogurt Consumer Survey are the only national surveys to address the state of the frozen yogurt industry from viewpoint of shop owners and customers. The shop owner survey provides shop owners with benchmarks for assessing how they compare to other shops.

Froyo Shop Owner Findings

The typical respondent this year owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business.

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The survey found that most shops had returned to self-serve and recovered from the pandemic. Respondents were very concerned about rising costs. One in three respondents reported that they lost money during 2020. Most are satisfied with their soft serve machines and soft serve mix suppliers.

"With rising costs, COVID-related restrictions, labor and supply chain shortages, frozen yogurt shops are operating in a challenging environment," said Susan Linton, IFYA President. "We were pleased to see that many shops have recovered from the pandemic and are optimistic about the future. We hope that the survey results will also help respondents understand trends and find new opportunities."

Accessing the Survey Results

The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.

A limited set of results is available for IFYA members in the members only Resources section of IFYA's website.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com, for additional information.