$8 Billion NWF Advisory Group Rebrands as Artisan Capital Partners
The Californer/10313604

LOS ANGELES, May 13, 2025 ~ Artisan Capital Partners: A New Name for a Trusted Financial Partner

Artisan Capital Partners, formerly known as NWF Advisory Group, has recently announced its rebranding to better reflect its commitment to providing clients with top-notch financial services. With approximately $8 billion in assets under administration, Artisan is a hybrid Registered Investment Advisor (RIA) that prides itself on being "big enough to know, small enough to care."

Led by President and CEO Shehab Mohammad, Artisan is dedicated to empowering professionals, business owners, and families across the country to achieve their financial goals. The firm takes a comprehensive and personalized approach to wealth management and financial services, building bespoke relationships with clients that last a lifetime.

"We are thrilled to reintroduce ourselves as Artisan Capital Partners," said Mohammad. "Our new name represents our ability to provide the deep expertise and vast resources of a larger enterprise while still offering the intimate, white-glove service of a smaller shop. Client- and advisor-centricity is at the core of our DNA."

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Specializing in financial planning for retirement, education, and insurance needs, Artisan's independent advisors offer a wide range of services tailored to each client's unique situation. With an open architecture platform, advisors have access to numerous third-party products and investment vehicles, giving clients and advisors increased flexibility.

The roots of Artisan can be traced back to 1969 when it was launched as AFP (Associates in Financial Planning) Group with a mission to provide quality financial services. In 2002, the firm rebranded as NWF (New World Financial) under the leadership of Chairman Michael Curry. Mohammad took over as President and CEO in 2007 and has since expanded the firm's force of advisors and assets under administration.

"At the heart of our rebrand is a renewed commitment to delivering exceptional service," said Mohammad. "We want to empower our clients and advisors to thrive in an ever-evolving financial landscape. We are excited to begin the next chapter in our storied history."

With its new name and continued dedication to providing high-quality financial services, Artisan Capital Partners is poised to make a significant impact in the industry. As they say, "big enough to know, small enough to care," Artisan is a trusted partner for anyone looking to achieve their financial goals.

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