Trending...
- Ascent Solar Technologies Enters Collaborative Agreement Notice with NASA to Advance Development of Thin-Film PV Power Beaming Capabilities: ASTI - 118
- Fact check: Claims swirling on California gas prices - 109
- Google AI Quietly Corrects the Record on Republic of Aquitaine's Legal Sovereignty
SAN FRANCISCO, Nov. 21, 2023 ~ Leading measurement and analytics company Adjust, in partnership with TikTok, have released a new ebook titled 'Mastering SKAN 4: The essentials for iOS success' to help mobile marketers scale SKAdNetwork (SKAN) campaigns on iOS.
The ebook is based on the results of beta tests of 37 apps across the US, UK and Japan. It was found that SKAN 4's elongated 35-day attribution window – in contrast to SKAN 3's 1-3 day window – has led to a higher volume of recorded conversions, facilitating a more comprehensive and precise evaluation of campaign effectiveness. This resulted in an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.
Katie Madding, Chief Product Officer at Adjust said: "Mobile app marketers are eager to refine their iOS campaign measurement and optimization strategies with privacy-centric attribution, but there's still hesitancy about moving to SKAN 4. With the continued industry shift toward prioritizing user and data privacy, now is the time for a shift in mindset toward the possibilities of post-ID attribution on iOS. The data-backed insights detailed in our guide empower growth marketers to dig into and embrace SKAN 4's functionality."
More on The Californer
The ebook provides information on how to leverage SKAN 4's features to maximize campaign visibility and performance on iOS, diving into use cases for different verticals and business models. It also reveals how TikTok and Adjust support SKAN 4 functionality as well as how to make the switch from SKAN 3 to SKAN 4. Additionally, it offers insights into unlocking SKAN 4's strategic potential by setting up conversion values effectively and optimizing campaigns for maximum crowd anonymity.
Finally, the ebook provides a sneak peek at what can be expected from upcoming version -SKAN 5 - including upgrades and additions as well as a wish list for new features. For additional insights and to download the full ebook, click here.
The ebook is based on the results of beta tests of 37 apps across the US, UK and Japan. It was found that SKAN 4's elongated 35-day attribution window – in contrast to SKAN 3's 1-3 day window – has led to a higher volume of recorded conversions, facilitating a more comprehensive and precise evaluation of campaign effectiveness. This resulted in an overall improvement of 37% in cost per acquisition and a remarkable 220% improvement in conversion rates.
Katie Madding, Chief Product Officer at Adjust said: "Mobile app marketers are eager to refine their iOS campaign measurement and optimization strategies with privacy-centric attribution, but there's still hesitancy about moving to SKAN 4. With the continued industry shift toward prioritizing user and data privacy, now is the time for a shift in mindset toward the possibilities of post-ID attribution on iOS. The data-backed insights detailed in our guide empower growth marketers to dig into and embrace SKAN 4's functionality."
More on The Californer
- Long Beach Airport Named Number Two Airport in Nation by The Washington Post
- Dedeaux Properties Begins Construction on Truck Terminal and Industrial Outdoor Storage Facility
- Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- Live Courageously Hosts Ann-Marie Murrell, Author, Journalist, Former Political Commentator
The ebook provides information on how to leverage SKAN 4's features to maximize campaign visibility and performance on iOS, diving into use cases for different verticals and business models. It also reveals how TikTok and Adjust support SKAN 4 functionality as well as how to make the switch from SKAN 3 to SKAN 4. Additionally, it offers insights into unlocking SKAN 4's strategic potential by setting up conversion values effectively and optimizing campaigns for maximum crowd anonymity.
Finally, the ebook provides a sneak peek at what can be expected from upcoming version -SKAN 5 - including upgrades and additions as well as a wish list for new features. For additional insights and to download the full ebook, click here.
Filed Under: Business
0 Comments
Latest on The Californer
- Duplitech Expands Manila Operations with New Office
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- National Initiative Equips 1,000 Nonprofits with Business and Tech Skills Amid Job Corps Closure
- Orion Metal Exchange Launches Platinum Bonus Program
- Official Launch Of 'The Ambony' Marks A New Era In Sophisticated Digital Society Platform
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- California: TOMORROW: Make America Rake Again: Governor Newsom to make announcement on new wildfire prevention strategy targeting federal lands
- California: TODAY: Governor Newsom to sign historic bills to create more housing and infrastructure – faster than ever before
- Can This Simple Test Predict How Long You'll Live?
- AI Performs Virtual Tissue Staining at Super-Resolution
- Online Distribution of the Summer 2025 Diamond Certified Directory Update Begins
- California: Governor Newsom proclaims Immigrant Heritage Month 2025
- California: Department of Defense agrees: it's time for Trump's militarization of Los Angeles to end
- Long Beach: City Launches Internet Service Enrollment Line
- Von Rock Law Founder Deidre Von Rock Named Super Lawyer for 2025
- California: Governor Newsom extends emergency short-term housing protections in Los Angeles
- Von Rock Law Named SFGate's Best Probate and Estate Attorney in 2025
- Long Beach to Conduct Annual Summer Recess for City Council Meetings During July
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings