Trending...
- California: Governor Newsom announces appointments 9.10.25 - 295
- John Thomas calls for unity and prayer after tragic loss - 271
- Ayurveda, Ayurvedic medical Science and Ayurvedic Therapies, Dr.Abhay Kumar Pati - 261
SAN MATEO, Calif.--(BUSINESS WIRE)--AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress. In a study of 600 campaigns that have used AdsWizz attribution technology, advertisers saw a 4.0% average conversion rate of ad impressions, and of the campaigns tracking purchase related conversions, 82% of advertisers were able to attribute a purchase to the audio advertising campaign.
"Audio is a hugely popular industry with fast-growing listenership numbers," said Pierre Naggar, SVP Global Demand at AdsWizz. "The launch of our attribution solution brings to the audio industry measurement capabilities that have been driving the growth of display and video. Our tools allow advertisers access to data insights that they can plan campaigns against. We've made it easy for advertisers to tailor conversion metrics to best suit their campaign goals."
"AdsWizz's attribution solution has been instrumental in showing our clients the true value and power behind streaming radio and podcast advertising," said Jonathan Gualotuna, Head of Programmatic at Wpromote, a digital marketing agency specializing in performance marketing. "By being able to accurately attribute our audio campaigns to purchases and consumers path to conversion, we were able to see astounding return on ad spend and provide key insights for our advertisers."
More on The Californer
As audio consumption has grown, it has effectively become a part of everyday life - accompanying consumers in the morning with the daily news, on their commutes, and while they exercise and cook. But during these activities, listeners do not always stop to carry out a desired action, like visiting a brand's website to sign-up or make a purchase, even though the audio ad may have created the initial awareness. The desired action often occurs on another digital device, differing from the one where the ad was heard, at a later time. This delay and device fragmentation leaves advertisers unable to accurately connect conversions to their audio ads.
AdsWizz attribution solutions now enable advertisers to see which conversions can be attributed to their audio ads. AdsWizz attribution technology is the first solution to combine cross-device audio ad tracking and attribution reporting in the same platform. This powerful combination allows advertisers to assess the impact of their ongoing campaigns at a granular level. The solution is able to surface performance insights and automatically recommend specific campaign adjustments for mid-flight optimization strategies. It's like having an ad navigation system that re-routes the campaign on a successful path every time it detects blockages or delays.
The attribution solution is able to track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. Being able to track conversions with monetary value allows advertisers to see return on ad spend (ROAS) and cost per action (CPA) performance.
More on The Californer
"AdsWizz has allowed us to deliver sophisticated audio campaigns to not only harness the power of first-party data, but also to truly show its effectiveness when used in audio advertising," said Charlie Brookes, CRO at Octave Audio. "Rich targeting data significantly improves performance and ROI for our clients, and AdsWizz attribution tools are able to show that."
This solution is only available on AdsWizz AudioMatic, the audio and podcast planning and buying platform for advertisers; and AdsWizz AudioServe, the campaign management and trafficking solution for audio publishers. It is available today in all major global markets.
To learn more about AdsWizz's attribution campaign study, you can download the full report, here.
About AdsWizz
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups worldwide. Through dynamic ad insertion, advanced programmatic platforms, innovative audio formats, and podcast publishing and analytics via Simplecast, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz and Simplecast are owned by SiriusXM, and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania.
"Audio is a hugely popular industry with fast-growing listenership numbers," said Pierre Naggar, SVP Global Demand at AdsWizz. "The launch of our attribution solution brings to the audio industry measurement capabilities that have been driving the growth of display and video. Our tools allow advertisers access to data insights that they can plan campaigns against. We've made it easy for advertisers to tailor conversion metrics to best suit their campaign goals."
"AdsWizz's attribution solution has been instrumental in showing our clients the true value and power behind streaming radio and podcast advertising," said Jonathan Gualotuna, Head of Programmatic at Wpromote, a digital marketing agency specializing in performance marketing. "By being able to accurately attribute our audio campaigns to purchases and consumers path to conversion, we were able to see astounding return on ad spend and provide key insights for our advertisers."
More on The Californer
- Marin's Rising Star Easton Cain Revives American Regionalism in the Bay Area
- City of Long Beach Launches Redesigned Jobs Webpage
- Cabrillo Economic Development Corporation Celebrates Completion of Dolores Huerta Gardens
- Lightning Motorcycle's Next-Gen Prototype Hits 174 MPH on Its Lowest Performance Setting
- Long Beach Health Department Launches Early Childhood Mental Health Program to Support Families and Childcare Providers
As audio consumption has grown, it has effectively become a part of everyday life - accompanying consumers in the morning with the daily news, on their commutes, and while they exercise and cook. But during these activities, listeners do not always stop to carry out a desired action, like visiting a brand's website to sign-up or make a purchase, even though the audio ad may have created the initial awareness. The desired action often occurs on another digital device, differing from the one where the ad was heard, at a later time. This delay and device fragmentation leaves advertisers unable to accurately connect conversions to their audio ads.
AdsWizz attribution solutions now enable advertisers to see which conversions can be attributed to their audio ads. AdsWizz attribution technology is the first solution to combine cross-device audio ad tracking and attribution reporting in the same platform. This powerful combination allows advertisers to assess the impact of their ongoing campaigns at a granular level. The solution is able to surface performance insights and automatically recommend specific campaign adjustments for mid-flight optimization strategies. It's like having an ad navigation system that re-routes the campaign on a successful path every time it detects blockages or delays.
The attribution solution is able to track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. Being able to track conversions with monetary value allows advertisers to see return on ad spend (ROAS) and cost per action (CPA) performance.
More on The Californer
- Dane Flanigan joins Raymond James in Pasadena as Financial Advisor
- Governor Newsom announces appointments, including new California Air Resources Board Chair
- Legendary Mitchell-Hedges Crystal Skull Arrives in Beverly Hills
- NEW power supply release from Kepco Dynatronix - HSP Advanced
- St. Augustine Honors Hispanic Heritage Month
"AdsWizz has allowed us to deliver sophisticated audio campaigns to not only harness the power of first-party data, but also to truly show its effectiveness when used in audio advertising," said Charlie Brookes, CRO at Octave Audio. "Rich targeting data significantly improves performance and ROI for our clients, and AdsWizz attribution tools are able to show that."
This solution is only available on AdsWizz AudioMatic, the audio and podcast planning and buying platform for advertisers; and AdsWizz AudioServe, the campaign management and trafficking solution for audio publishers. It is available today in all major global markets.
To learn more about AdsWizz's attribution campaign study, you can download the full report, here.
About AdsWizz
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups worldwide. Through dynamic ad insertion, advanced programmatic platforms, innovative audio formats, and podcast publishing and analytics via Simplecast, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz and Simplecast are owned by SiriusXM, and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania.
Filed Under: Business
0 Comments
Latest on The Californer
- BTXSGG Outlines Four-Pillar Framework to Enhance Digital Asset Security and Compliance
- NJTRX Positions for Next-Generation Asset Trading with U.S. Regulatory Framework
- America's SBDC Announces 2025-2026 Board of Directors
- Avoid Swirl Marks When You Get a Car Wash in Downey CA
- Freedom Flourishes in Dutch Capital on Destination: Scientology, Amsterdam
- Poncho Tha Popstar: The West's Next King
- Physician-Turned-Patient Launches Advocacy Campaign to Spotlight Disability Insurance Barriers
- Celebrity Chef Nicole Andrea Guzman Releases Her First Childrens Book
- Thorn Ridge® Creates a World of Legends & Lore
- Screenwriting Cruise Adds Howard Suber, Ph.D., to Inaugural 7-Day Screenwriting Lab at Sea
- Twice the Laughs: Comedy Star Don Barnhart Rotates Residency at Both Delirious Comedy Club Locations in Las Vegas
- Voices for Humanity Ignites a Revolution for Learning with Eva Rehorova
- Omnigarde AI-Powered Face Recognition Achieves Top Global Rankings in Prestigious NIST Evaluation
- Petitioner Urges White House to Issue Executive Order on Divorce Fairness
- Car Wash Deal in Downey CA Prices Starting from $8
- Dr. Vincent Malfitano Elected to Central Council of The Italian Catholic Federation, National Gov
- Your Body Isn't Broken—It's Out of Balance: The New Book Revealing the Blueprint to Restore Hormone Balance, Sleep, Gut & Metabolic Health
- Long Beach Recognizes September as National Preparedness Month, Relaunches Program to Connect Neighborhoods to Disaster Planning Resources
- SEEAG Adds Santa Barbara County Office, Student & Community Agriculture Learning Programs
- California claims victory – again – over Huntington Beach as appeals court rules against city's NIMBY violations of state law