Advertise on the Tim Ferriss Podcast and Reach a Unique Audience
The Californer/10142961

LOS ANGELES - Californer -- Over 55% of the US population have listened to a podcast. In 2020 over 155 million people listen to a podcast every week. ... The most popular age group for podcasts listeners is 25-44 which make up 49% of total listeners. Spotify is now the worlds most popular podcast app, closely followed by the Apple podcast app.

According to AdvertiseCast, the industry average rates for podcast advertising are: $15 for a 10-second ad CPM. $18 for a 30-second ad CPM. $25 for a 60-second ad CPM.

Tim Ferriss Podcast
Tim Ferriss makes all his podcast money through sponsorships with brands. Although Ferriss only recommends brands he personally uses he does charge a lot of money for his sponsorships. Ferriss charges $54,000 per episode and does two sponsorships per episode.

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Joe Rogan Experience
According to Midroll, podcast advertising rates can range from $18–$50 CPM (cost per thousand impressions). It's also worth keeping in mind that very popular podcasts like The Joe Rogan Experience might ask advertisers to pay a flat fee per episode.

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