Trending...
- California: Three years after the end of Roe, Governor Newsom, First Partner sound the alarm on Trump's "Big, Beautiful" plan to defund Planned Parenthood - 121
- Ascent Solar Technologies Enters Collaborative Agreement Notice with NASA to Advance Development of Thin-Film PV Power Beaming Capabilities: ASTI - 106
- Fact check: Claims swirling on California gas prices
Pioneering homebuilder modernizes its image and simplifies brand recognition with a new logo and corporate identity as it expands operations in the West Africa region.
PHILADELPHIA - Californer -- West Africa's premier provider of high-quality housing and housing finance solutions announced an updated logo and a return to its founding corporate identity as Jobomax, on the heels of the expansion of its housing offering from its main operating base in Guinea to Sierra Leone and throughout the region.
Robert Hornsby, Co-Founder and CFO, offered some background on the evolution of the company branding, "when our company entered the housing business in 2014, we already had years of experience working with women's cooperatives in West Africa to develop more stable export markets for their fair trade products. To make a distinction between the Fair Trade Certified import work we had done under the Jobomax brand in Ghana, Burkina Faso and Mali and the housing work we were launching in Guinea, we created the American Homebuilders of West Africa (AHWA) brand and matching logo."
More on The Californer
Laura Prelle, Director of Marketing, added, "the AHWA brand served us well in establishing our identity in the sector as a trusted, high-quality alternative to the substandard housing options typically encountered by our target clients. However, as we contemplate the next stages of our growth across the region, and incorporate the lessons learned from clients, staff and partners during seven years in the market as AHWA, we have seen anew the strengths of the Jobomax brand, and have reimagined a brand image that better reflects the heart and spirit of of our mission as a company."
Asked about the motivation for returning to the founding Jobomax brand identity, Co-Founder and CEO Jonathan Halloran elaborated, "we are building a company that we want people to know about and talk about, whether they are excited about the house they have purchased from us, the new skills they have learned as a subcontractor working with us, or the ways we have helped their housing ministry make progress on its goals. In addition, our industry expertise from infrastructure to on-site job skills training can more easily be developed and expanded under the Jobomax brand. No matter who you are, where you live, or what language you speak, Jobomax effectively signifies trust and quality with an iconic identity and image."
More on The Californer
The new logo retains the circular format of the company's original logo, and the image of a house, but takes on a dark blue tone - a color of trust, confidence, stability, loyalty, and reliability. The mark leaves part of the house outside the frame, signaling an understanding that the structure is only part of the picture - it is the buyer who makes that structure a home. Home is where the heart is, and for Jobomax and its clients, the African continent is always held closely in that heart.
Robert Hornsby, Co-Founder and CFO, offered some background on the evolution of the company branding, "when our company entered the housing business in 2014, we already had years of experience working with women's cooperatives in West Africa to develop more stable export markets for their fair trade products. To make a distinction between the Fair Trade Certified import work we had done under the Jobomax brand in Ghana, Burkina Faso and Mali and the housing work we were launching in Guinea, we created the American Homebuilders of West Africa (AHWA) brand and matching logo."
More on The Californer
- Can This Simple Test Predict How Long You'll Live?
- AI Performs Virtual Tissue Staining at Super-Resolution
- Online Distribution of the Summer 2025 Diamond Certified Directory Update Begins
- California: Governor Newsom proclaims Immigrant Heritage Month 2025
- California: Department of Defense agrees: it's time for Trump's militarization of Los Angeles to end
Laura Prelle, Director of Marketing, added, "the AHWA brand served us well in establishing our identity in the sector as a trusted, high-quality alternative to the substandard housing options typically encountered by our target clients. However, as we contemplate the next stages of our growth across the region, and incorporate the lessons learned from clients, staff and partners during seven years in the market as AHWA, we have seen anew the strengths of the Jobomax brand, and have reimagined a brand image that better reflects the heart and spirit of of our mission as a company."
Asked about the motivation for returning to the founding Jobomax brand identity, Co-Founder and CEO Jonathan Halloran elaborated, "we are building a company that we want people to know about and talk about, whether they are excited about the house they have purchased from us, the new skills they have learned as a subcontractor working with us, or the ways we have helped their housing ministry make progress on its goals. In addition, our industry expertise from infrastructure to on-site job skills training can more easily be developed and expanded under the Jobomax brand. No matter who you are, where you live, or what language you speak, Jobomax effectively signifies trust and quality with an iconic identity and image."
More on The Californer
- Long Beach: City Launches Internet Service Enrollment Line
- Von Rock Law Founder Deidre Von Rock Named Super Lawyer for 2025
- California: Governor Newsom extends emergency short-term housing protections in Los Angeles
- Von Rock Law Named SFGate's Best Probate and Estate Attorney in 2025
- Long Beach to Conduct Annual Summer Recess for City Council Meetings During July
The new logo retains the circular format of the company's original logo, and the image of a house, but takes on a dark blue tone - a color of trust, confidence, stability, loyalty, and reliability. The mark leaves part of the house outside the frame, signaling an understanding that the structure is only part of the picture - it is the buyer who makes that structure a home. Home is where the heart is, and for Jobomax and its clients, the African continent is always held closely in that heart.
Source: Jobomax Global
0 Comments
Latest on The Californer
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- Preliminary.online Introduces Short-Term Job-Readiness Courses with Employer-Verified Certifications
- Psychologist-Turned-Hermeticist Releases Modern Guide to the Seven Hermetic Principles
- Winners Announced for Asia Pacific Business Awards 2024-2025
- Hamvay-Lang and Lampone.hu Join Forces with AIMarketingugynokseg.hu to Elevate Hungarian Lifestyle Brands on the Global Stage
- Google AI Quietly Corrects the Record on Republic of Aquitaine's Legal Sovereignty
- California: El Gobernador Newsom firma un presupuesto estatal equilibrado que reduce los impuestos a los veteranos, financia completamente las comidas escolares gratuitas, construye más viviendas y crea empleos
- California: Governor Newsom signs balanced state budget that cuts taxes for vets, fully funds free school meals, builds more housing, & creates jobs
- California: Governor Newsom announces appointments 6.27.25
- NYC Leadership Strategist Stacie Selise Launches Groundbreaking 4S Framework Series to Redefine Executive Excellence
- Baby Boomer Housing Trend: Big Homes Out, Simplicity In
- Governor Newsom slams Trump over bill that would cut millions in health coverage, food assistance for California
- Jamison & Tania Events Wins Dual California Wedding Day Magazine "Best of 2025" Awards
- California invests billions of dollars to fix roads with "gas tax," expand bus and train service
- Long Beach: City Offering Space Beach Youth Workforce Summer Camp to Inspire Next Generation of Aerospace Professionals
- Make Innovation Matter: Support H.R.1's R&D Expensing Relief for American Small Businesses
- California: Governor Newsom statement on nationwide injunctions