Blueshift Launches Free CDP Starter For Cross-Channel Engagement
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SAN FRANCISCO, Dec. 7, 2023 ~ Blueshift, the leading platform for intelligent cross-channel engagement, has announced the launch of a free tier of its industry leading Customer Data Platform (CDP). This new offering enables marketers to ingest customer data from multiple sources to build up to 10,000 unified profiles and to automate audience activation as well as 1:1 triggered journeys across multiple marketing, advertising and CX destinations.

According to Gartner's definition, CDPs are designed to "support marketing and customer experience use cases" and "optimize the timing and targeting of messages, offers and customer engagement activities". Unfortunately, most CDPs have fallen short in helping brands realize this promise. 63% of marketers have reported that leveraging integrated customer data remains a challenge in their multichannel marketing efforts. Additionally, most CDP platforms are technically complex with either limited or no self-serve offerings.

Blueshift's new free tier for CDP is designed to help marketers overcome these challenges. This is the industry's first comprehensive self-serve CDP offering that can not only unify profiles but also deliver 1:1 engagement. Key features include:

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* Ingest Real-Time Events + DWH Relational Data: The free starter offers the ability to combine real-time event stream data with relational data from sources like Snowflake to build unified profiles.

* Segment Your Customers Without Learning SQL: Marketers can build dynamic audiences with just a few clicks using an intuitive visual interface. The audiences automatically refresh with new data.

* Connect to a Wide Range of Destinations: The free starter pack comes with pre-built integrations to 80+ destinations including advertising destinations like Facebook, TikTok and Google as well as marketing and CX platforms like Salesforce, Zendesk, Lob and Twilio.

* Activate Audience Sync as well as 1:1 Engagement: Marketers can schedule automated audience sync with paid media destinations or orchestrate 1:1 journeys across marketing and CX applications.

Vijay Chittoor, Co-Founder and CEO at Blueshift said "We are thrilled to launch Blueshift's free CDP starter, a game-changer for brands looking to jumpstart their journey towards intelligent cross-channel engagement." With this free offering, data savvy marketers can accomplish sophisticated use cases within 15 minutes such as dynamic audience activation or triggered 1:1 journeys.

Blueshift's free starter package is now available for customers who wish to take advantage of it. For more information visit https://blueshift.com
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