CleverTap Recognized in Latest Gartner® Magic Quadrant™ for Personalization Engines
The Californer/10304751

SAN FRANCISCO and MUMBAI, India, Feb. 11, 2025 ~ CleverTap, the leading all-in-one customer engagement platform, has been recognized by Gartner® as a Niche Player in the Magic Quadrant™ for personalization engines. This prestigious recognition is a testament to CleverTap's strengths in delivering personalized customer experiences, its innovative AI-driven capabilities, and its focus across industries such as financial services, retail, and entertainment.

The evaluation by Gartner was based on specific criteria that analyzed CleverTap's overall Completeness of Vision and Ability to Execute. The company's Personalization suite offers a robust variety of tools including a customer data platform (CDP), customer and product analytics, experimentation, and orchestration across digital touchpoints.

Anand Jain, Co-founder and Chief Product Officer at CleverTap, expressed his pride in being included in this year's Gartner Magic Quadrant for personalization engines. He believes that this recognition reflects the company's dedication to enabling brands to create deeply personalized and memorable customer experiences. Jain also highlighted CleverTap's focus on innovation and customer-centricity, particularly with their advanced AI engine -Clever.AI powering features like auto-routing journeys (IntelliNODE) and emotionally intelligent messaging (Scribe).

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CleverTap's leadership in advanced personalization is evident through its impressive growth trajectory and proliferating customer base. This growth can be attributed to their robust all-in-one platform that integrates a CDP with the ability to create and execute automated, personalized customer journeys across key touchpoints like web, mobile apps, email, social media, and paid channels.

Gartner Magic Quadrant reports are highly regarded as they provide a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research enables businesses to make informed decisions based on their unique business needs.

To learn more about CleverTap's strengths and cautions, among other provider offerings, interested parties can view a complimentary copy of the Magic Quadrant report here.

It is important to note that Gartner does not endorse any vendor, product, or service depicted in their research publications. They also do not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of the Gartner research organization and should not be construed as statements of fact. They also disclaim all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, while MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

About CleverTap:

CleverTap is trusted by over 2000 brands like Decathlon, Domino's, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel Partners, Peak XV Partners,Tiger Global Management LLC., CDPQ (Caisse de dépôt et placement du Québec), 360 One Financial Services Fund (a subsidiary of Ontario Teachers' Pension Plan Board) and Dream Capital Group Co., Ltd., CleverTap is headquartered in San Francisco with offices across Seattle,London,São Paulo,Bogota,Mexico City,Amsterdam,Sofia,Dubai,Mumbai,Bangalore,Delhi,Singapore,Vietnam and Jakarta.

For more information, visit clevertap.com or follow us on:

LinkedIn: https://www.linkedin.com/company/clevertap/

Twitter: https://twitter.com/CleverTap

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