The Californer - COSRX Ignites TikTok with #PatThePeptide Challenge Campaign

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LOS ANGELES, April 17, 2024 ~ COSRX, the renowned skincare brand favored by dermatologists, has taken the popular social media platform TikTok by storm with its latest sensation - the #PatThePeptide TikTok challenge. This campaign, which ran from March 7th to the 20th, has captured the attention of audiences nationwide, including well-known dancers such as Liz Sanchez and Rylee Arnold from Dancing with the Stars. The success of this initiative is evident in the staggering numbers it has amassed, with over 4.3 billion cumulative views for the #COSRX hashtag and over 77.9 million views for its primary hashtag, #PatThePeptide.

At the core of this campaign is COSRX's revolutionary product, The 6 Peptide Skin Booster Serum. This serum has been highlighted as a game-changer in the skincare industry, showcasing its accessibility to all individuals. Traditionally seen as a luxury ingredient, COSRX has redefined peptides as an affordable and effective solution that caters to various skin types and routines. With six different peptides incorporated into its formula, this serum targets a wide range of skin concerns such as elasticity, fine lines, pores, radiance, texture, hyperpigmentation, and oil balance. Its hypoallergenic formulation also makes it suitable for all skin types and can be easily incorporated into any skincare routine alongside other active ingredients like COSRX's The Retinol 0.1 Cream for wrinkles and firmness or The Vitamin C 23 Serum for brightening and hyperpigmentation.

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Since its launch on March 7th, over 7,500 posts featuring the #PatThePeptide filter have flooded TikTok. This overwhelming response can be attributed to the challenge's simple yet playful concept that encourages users to share unique and entertaining content. The filter itself is designed to demonstrate how easy it is to incorporate peptides into one's routine by simply "patting" them onto the skin as the first step. This user-friendly approach has resulted in a significant increase in engagement with the filter, making the benefits of peptides more accessible and enjoyable for users.

The success of the #PatThePeptide challenge has also translated into a surge in demand for COSRX's peptide serum, resulting in it being sold-out across all sales platforms, including COSRX TikTok Shop US, COSRX.com, Amazon US, and Ulta. A representative from COSRX expressed their excitement about the overwhelming response to the challenge, stating that "the accessibility and simplicity of incorporating peptides into skincare routines have resonated deeply with our audience, translating into increased product adoption and engagement."

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For those interested in trying out The 6 Peptide Skin Booster Serum for themselves, it is currently available for purchase on COSRX TikTok Shop US, COSRX.com, Amazon US, and Ulta. With its proven efficacy and widespread popularity among both dermatologists and TikTok users alike, this serum is sure to become a staple in many skincare routines.

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