Trending...
- The 2025 ESPY Awards After Party- Presented by Poppi & High Noon
- General Auction Company Announces August 8th Auction- Now Accepting Consignments
- $53 Million Company Valuation Investment with Majority Acquisition Option, Plus New Stock CUSIP Supporting Brand Transition of Fan Engagement Company
The First-Ever Lightly Caffeinated Water with Electrolytes Named H-E-B Quest for Texas Best Finalist in 2019
AUSTIN, Texas - Californer -- Curly's, a Texas-based company focused on changing how people hydrate, launched its artisan bottled water with caffeine and electrolytes in February at more than 250 H-E-B grocery stores throughout Texas. Curly's was named H-E-B Quest for Texas Best Finalist in 2019, providing the company with a launching pad to extend its unique bottled water from online sales to retail stores.
Unlike other highly caffeinated beverages and sports drinks with electrolytes, Curly's has no sugar or sweeteners, calories or flavorings. Curly's was created to give people a healthier way to get caffeine and essential minerals throughout the day. The water is sourced from local aquifers, then filtered with UV light and reverse osmosis. The company adds 20mg of caffeine extracted from organic coffee beans and a blend of natural electrolytes.
"We wanted to provide our customers with a high-quality water product that can hydrate them and give them clean energy throughout the day and evening," says Matt Allison, cofounder at Curly's. "We went with a low dose of natural caffeine so people can comfortably drink Curly's the same way they would any other bottle of water, without worrying about energy spikes and crashes from caffeine - just smooth, clean energy whenever people need it."
More on The Californer
Curly's was founded by Matt Allison, previously founding CEO at the marketing technology company, TrendKite, and Nate Pruitt, owner at Bell Springs Winery & Brewery and Growth Digital. Their unique approach to hydration came from their realization that many of their colleagues and customers always seemed to be tired and dehydrated at the end of the day, despite all of their options for water and beverages with caffeine. They discovered there was a void in the consumer space for a beverage that not only improved energy levels but hydrated and tasted great without calories and artificial ingredients.
"Curly's is unlike anything on the market," says Nate Pruitt, cofounder at Curly's. "Curly's tastes like crisp, clean water with no bitter aftertaste you typically get from beverages with higher concentrations of caffeine. It works with your body to hydrate while gently boosting energy and focus. It really is changing how people think about hydration and we are thrilled that H-E-B has recognized Curly's as such a game-changer."
Curly's has been sold online since early 2019, but with H-E-B now stocking it on their shelves in more than 250 stores across Texas, it will be accessible to more people. "We are always looking for innovative products for our customers," says James Atchley, Sourcing Manager at H-E-B. "Curly's was a finalist in our 2019 Quest for Texas Best awards because we believe consumers are looking for healthier alternatives to high sugar, high caffeine beverages. We are excited to offer H-E-B customers something different and expect Curly's Water will be in high demand." A list of the H-E-B stores carrying Curly's can be found at https://drinkcurlys.com/pages/store-locator.
More on The Californer
About Curly's
Founded in 2018 and based in Dripping Springs, Texas, Curly's combines a light dose of organic caffeine with balanced electrolytes and premium water to give people a pleasant push of clean energy that remains stable and lasts longer than other beverages. With Curly's, consumers stay hydrated and energized throughout the day without sugar, artificial ingredients, flavorings or calories. https://drinkcurlys.com/
About HEB
H-E-B, with sales of $28 billion, operates more than 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 115th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 120,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit HEB.com and HEB.com/Newsroom
Unlike other highly caffeinated beverages and sports drinks with electrolytes, Curly's has no sugar or sweeteners, calories or flavorings. Curly's was created to give people a healthier way to get caffeine and essential minerals throughout the day. The water is sourced from local aquifers, then filtered with UV light and reverse osmosis. The company adds 20mg of caffeine extracted from organic coffee beans and a blend of natural electrolytes.
"We wanted to provide our customers with a high-quality water product that can hydrate them and give them clean energy throughout the day and evening," says Matt Allison, cofounder at Curly's. "We went with a low dose of natural caffeine so people can comfortably drink Curly's the same way they would any other bottle of water, without worrying about energy spikes and crashes from caffeine - just smooth, clean energy whenever people need it."
More on The Californer
- A Century of Compassion: Butte Humane Society Hosts 114th Anniversary Gilded Garden Gala
- United Set to Hire More Special Olympics Athletes As Customer Service Ambassadors
- Exelon Leader Tamla Olivier Named 2025 Technologist of the Year by Waves of Change STEM Conference
- KIDZ BOP RELEASES BRAND NEW ALBUM 'KIDZ BOP 51' FEATURING HITS "APT" & "PINK PONY CLUB"
- Be Part of the World's Largest Art Biennale | Moons, Castles, Trees | Copenhagen Chronotopes
Curly's was founded by Matt Allison, previously founding CEO at the marketing technology company, TrendKite, and Nate Pruitt, owner at Bell Springs Winery & Brewery and Growth Digital. Their unique approach to hydration came from their realization that many of their colleagues and customers always seemed to be tired and dehydrated at the end of the day, despite all of their options for water and beverages with caffeine. They discovered there was a void in the consumer space for a beverage that not only improved energy levels but hydrated and tasted great without calories and artificial ingredients.
"Curly's is unlike anything on the market," says Nate Pruitt, cofounder at Curly's. "Curly's tastes like crisp, clean water with no bitter aftertaste you typically get from beverages with higher concentrations of caffeine. It works with your body to hydrate while gently boosting energy and focus. It really is changing how people think about hydration and we are thrilled that H-E-B has recognized Curly's as such a game-changer."
Curly's has been sold online since early 2019, but with H-E-B now stocking it on their shelves in more than 250 stores across Texas, it will be accessible to more people. "We are always looking for innovative products for our customers," says James Atchley, Sourcing Manager at H-E-B. "Curly's was a finalist in our 2019 Quest for Texas Best awards because we believe consumers are looking for healthier alternatives to high sugar, high caffeine beverages. We are excited to offer H-E-B customers something different and expect Curly's Water will be in high demand." A list of the H-E-B stores carrying Curly's can be found at https://drinkcurlys.com/pages/store-locator.
More on The Californer
- California sends more search and rescue crews to Texas
- YourEggs Is Leading the Way in Providing Access to the Best Asian Egg Donors to Families Worldwide
- California: Governor Newsom and Acting Governor Kounalakis honor fallen CDCR Parole Agent
- California sues to stop Trump's politically motivated attack on high-speed rail
- SeedList Launching Institutional Crypto Crowdfunding Project to Empower Retail Investors and Disrupt the VC-Dominated Crypto Fundraising Landscape
About Curly's
Founded in 2018 and based in Dripping Springs, Texas, Curly's combines a light dose of organic caffeine with balanced electrolytes and premium water to give people a pleasant push of clean energy that remains stable and lasts longer than other beverages. With Curly's, consumers stay hydrated and energized throughout the day without sugar, artificial ingredients, flavorings or calories. https://drinkcurlys.com/
About HEB
H-E-B, with sales of $28 billion, operates more than 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 115th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 120,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit HEB.com and HEB.com/Newsroom
Source: Curly's Beverage Company
0 Comments
Latest on The Californer
- CelluHeal™ Launches Full Line of Advanced Wound Dressings for Online Purchase in the USA, Canada, and Beyond
- California: Governor Newsom responds to Trump's latest gift to China: Defunding America's only high-speed rail
- California: Governor Newsom announces appointments 7.16.25
- California: Governor Newsom calls on Trump to end Los Angeles militarization, shares community resources
- City of Long Beach to Host Compost and Recycling Ambassador Program
- AMAZON DRIVERS IN CITY OF INDUSTRY JOIN THE TEAMSTERS
- Silva Construction Details Common Home Renovation Mistakes and How to Avoid Them
- Governor Newsom invites LA Fire survivors to continue shaping rebuilding efforts through Engaged California
- DOGUE Magazine and CoverDogs Announce Series A to Redefine Modern Pet Culture
- Voices for Humanity Treks High into the Himalayas to Deliver the Way to Happiness with Meena Sharma
- Nonprofit innovator named Mensa Executive Director
- Following Trump cut to LGBTQ youth suicide hotline, California steps up to fill the gap
- Yasmine Roulleau named Managing Director in Vancouver, Canada
- Chasing Elizabeth Taylor — The Dazzling True Story Behind the Queen of Diamonds Now Available in Limited-Edition Hardcover
- Swim Up Hill Animation Premieres Pilot Episode of "The Adventure of Swim Up Hill"
- LOS ANGELES TEAMSTERS AT METRO TRANSIT RATIFY FIRST CONTRACT
- Calmwater Capital Funds $22.8 Million Loan to Refinance Retail Complex in Park City
- From Barrio to Transgender Pioneer: Chapter 14 Personal Injustices Faced by the Protagonist
- Blacksmith InfoSec and Liongard Launch Strategic Integration to Simplify MSP Compliance Audits
- Surefox North America & Eagle Eye International Protective Services Announce Strategic Partnership