Trending...
- The 2025 ESPY Awards After Party- Presented by Poppi & High Noon
- General Auction Company Announces August 8th Auction- Now Accepting Consignments
- $53 Million Company Valuation Investment with Majority Acquisition Option, Plus New Stock CUSIP Supporting Brand Transition of Fan Engagement Company
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics is pumping up the volume this holiday season with a new five-track holiday album, "e.l.f. the Hauls," while also becoming the first beauty brand to launch on the popular music video-making platform, Triller.
Building on the brand's ability to be a music hit-maker, e.l.f. Cosmetics is remixing classic holiday songs to bring some glam and joy to the season while furthering its commitment to empowering rising talent. e.l.f. gathered up-and-coming artists Halston Dare, Yasmeen, Kiana V, and Rosette, to record fun and festive holiday remakes in various genres adding a modern twist to the classic seasonal hits we love: "Jingle Bells (e.l.f. Remix)," "Joy to the World (e.l.f. Remix)," "Deck the Halls (e.l.f. Remix)," "Up On the Housetop (e.l.f. Remix)," and "Auld Lang Syne (e.l.f. Remix)." e.l.f. tapped creative agency Movers+Shakers to design the campaign and produce the brand's first-ever album.
As a bonus holiday gift, e.l.f. is also bringing colorful mini music videos to accompany each song launching on Triller, as well as versions for Instagram, YouTube, and TikTok. Featuring popular influencers Loren Gray, Michael Le, and the Bad Wiggies, the music videos bring e.l.f. expression to life in a playful, e.l.f. indulgent way. Imagine Mini Poreless Putty Primers piled and stacked high to look like rooftops, a decadent wall of Liquid Glitter Eyeshadow, and an indulgent platter of Super Minis Kits laid out like a platter of holiday appetizers.
More on The Californer
"We intend to bring holiday cheer to the season in a way that e.l.f. has never done before through music, self-expression and pure joy," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty (NYSE: ELF). "The release of our holiday album supports emerging artists, while reaching new audiences through new digital platforms, like Triller. This holiday, we invite every eye, lip and face to e.l.f. the Hauls"
"Triller is excited to partner with e.l.f. as the very first beauty brand to launch a Triller challenge," said Bonin Bough, Chief Growth Officer, Triller. "e.l.f. Cosmetics understands how to engage with Triller's community on multiple levels — by engaging musicians and creating hit music as well as supporting emerging creators. This is exactly the type of brand collaboration Triller loves to support."
e.l.f. is also offering holiday kits with many of the items featured throughout its musical campaign, available online at https://www.elfcosmetics.com/value-gift-sets/, or exclusively in stores and online at Target. Beauty enthusiasts, holiday aficionados, and music lovers everywhere are welcome to share their holiday spirit and listen to the full holiday album, now available for download via Spotify or Apple Music.
More on The Californer
About e.l.f. Cosmetics:
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence. Learn more by visiting www.elfcosmetics.com
About Movers+Shakers
Movers+Shakers is a Santa Monica-based creative agency focused on spreading joy through digital disruption. With over 80 billion views on their TikTok campaigns, they were recently named "the TikTok whisperers" by Glossy. Movers+Shakers leverages the power of original music to connect brands to culture and drive deep emotional engagement. Learn more by visiting www.MoversShakers.co.
Building on the brand's ability to be a music hit-maker, e.l.f. Cosmetics is remixing classic holiday songs to bring some glam and joy to the season while furthering its commitment to empowering rising talent. e.l.f. gathered up-and-coming artists Halston Dare, Yasmeen, Kiana V, and Rosette, to record fun and festive holiday remakes in various genres adding a modern twist to the classic seasonal hits we love: "Jingle Bells (e.l.f. Remix)," "Joy to the World (e.l.f. Remix)," "Deck the Halls (e.l.f. Remix)," "Up On the Housetop (e.l.f. Remix)," and "Auld Lang Syne (e.l.f. Remix)." e.l.f. tapped creative agency Movers+Shakers to design the campaign and produce the brand's first-ever album.
As a bonus holiday gift, e.l.f. is also bringing colorful mini music videos to accompany each song launching on Triller, as well as versions for Instagram, YouTube, and TikTok. Featuring popular influencers Loren Gray, Michael Le, and the Bad Wiggies, the music videos bring e.l.f. expression to life in a playful, e.l.f. indulgent way. Imagine Mini Poreless Putty Primers piled and stacked high to look like rooftops, a decadent wall of Liquid Glitter Eyeshadow, and an indulgent platter of Super Minis Kits laid out like a platter of holiday appetizers.
More on The Californer
- A Century of Compassion: Butte Humane Society Hosts 114th Anniversary Gilded Garden Gala
- United Set to Hire More Special Olympics Athletes As Customer Service Ambassadors
- Exelon Leader Tamla Olivier Named 2025 Technologist of the Year by Waves of Change STEM Conference
- KIDZ BOP RELEASES BRAND NEW ALBUM 'KIDZ BOP 51' FEATURING HITS "APT" & "PINK PONY CLUB"
- Be Part of the World's Largest Art Biennale | Moons, Castles, Trees | Copenhagen Chronotopes
"We intend to bring holiday cheer to the season in a way that e.l.f. has never done before through music, self-expression and pure joy," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty (NYSE: ELF). "The release of our holiday album supports emerging artists, while reaching new audiences through new digital platforms, like Triller. This holiday, we invite every eye, lip and face to e.l.f. the Hauls"
"Triller is excited to partner with e.l.f. as the very first beauty brand to launch a Triller challenge," said Bonin Bough, Chief Growth Officer, Triller. "e.l.f. Cosmetics understands how to engage with Triller's community on multiple levels — by engaging musicians and creating hit music as well as supporting emerging creators. This is exactly the type of brand collaboration Triller loves to support."
e.l.f. is also offering holiday kits with many of the items featured throughout its musical campaign, available online at https://www.elfcosmetics.com/value-gift-sets/, or exclusively in stores and online at Target. Beauty enthusiasts, holiday aficionados, and music lovers everywhere are welcome to share their holiday spirit and listen to the full holiday album, now available for download via Spotify or Apple Music.
More on The Californer
- California sends more search and rescue crews to Texas
- YourEggs Is Leading the Way in Providing Access to the Best Asian Egg Donors to Families Worldwide
- California: Governor Newsom and Acting Governor Kounalakis honor fallen CDCR Parole Agent
- California sues to stop Trump's politically motivated attack on high-speed rail
- SeedList Launching Institutional Crypto Crowdfunding Project to Empower Retail Investors and Disrupt the VC-Dominated Crypto Fundraising Landscape
About e.l.f. Cosmetics:
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence. Learn more by visiting www.elfcosmetics.com
About Movers+Shakers
Movers+Shakers is a Santa Monica-based creative agency focused on spreading joy through digital disruption. With over 80 billion views on their TikTok campaigns, they were recently named "the TikTok whisperers" by Glossy. Movers+Shakers leverages the power of original music to connect brands to culture and drive deep emotional engagement. Learn more by visiting www.MoversShakers.co.
Filed Under: Business
0 Comments
Latest on The Californer
- CelluHeal™ Launches Full Line of Advanced Wound Dressings for Online Purchase in the USA, Canada, and Beyond
- California: Governor Newsom responds to Trump's latest gift to China: Defunding America's only high-speed rail
- California: Governor Newsom announces appointments 7.16.25
- California: Governor Newsom calls on Trump to end Los Angeles militarization, shares community resources
- City of Long Beach to Host Compost and Recycling Ambassador Program
- AMAZON DRIVERS IN CITY OF INDUSTRY JOIN THE TEAMSTERS
- Silva Construction Details Common Home Renovation Mistakes and How to Avoid Them
- Governor Newsom invites LA Fire survivors to continue shaping rebuilding efforts through Engaged California
- DOGUE Magazine and CoverDogs Announce Series A to Redefine Modern Pet Culture
- Voices for Humanity Treks High into the Himalayas to Deliver the Way to Happiness with Meena Sharma
- Nonprofit innovator named Mensa Executive Director
- Following Trump cut to LGBTQ youth suicide hotline, California steps up to fill the gap
- Yasmine Roulleau named Managing Director in Vancouver, Canada
- Chasing Elizabeth Taylor — The Dazzling True Story Behind the Queen of Diamonds Now Available in Limited-Edition Hardcover
- Swim Up Hill Animation Premieres Pilot Episode of "The Adventure of Swim Up Hill"
- LOS ANGELES TEAMSTERS AT METRO TRANSIT RATIFY FIRST CONTRACT
- Calmwater Capital Funds $22.8 Million Loan to Refinance Retail Complex in Park City
- From Barrio to Transgender Pioneer: Chapter 14 Personal Injustices Faced by the Protagonist
- Blacksmith InfoSec and Liongard Launch Strategic Integration to Simplify MSP Compliance Audits
- Surefox North America & Eagle Eye International Protective Services Announce Strategic Partnership