Trending...
- California: Deadline day: Today is the last day to register up for Los Angeles fire debris removal - 612
- PebblePad Welcomes Justin Reilly as New CEO to Drive Innovation and Growth
- Home Run Pest & Termite Control Launches Monthly Mosquito Service to Help Wylie, Plano, and Rockwall Homeowners Reclaim Their Backyards
LOS ANGELES - Californer -- Entrepreneur Susie Plascencia announced today the launch of Altura Brands, the nation's premier Latino owned, cannabis-focused house of brands.
The new portfolio parent company will include MOTA Glass, a leading brand of American made functional glass, Latinas in Cannabis, the largest digital and in-person community for Latina cannabis professionals and enthusiasts, its sister company Latinas in Cannabis Summit, and several new brands currently in development.
With an elevated focus on Latino consumers, Altura Brands will develop, launch and acquire cannabis and cannabis-adjacent brands.
"According to a 2023 report, U.S. Latino purchasing power is measured at $3.4 trillion and shows no signs of slowing down," says Plascencia. She adds, "our community is undoubtedly purchasing cannabis, however, a lack of trust and genuine connection to brands keeps conscious consumers — many of whom are Black and Brown — from building brand loyalty with companies they don't feel represent them authentically.
More on The Californer
Known for her role among those spearheading the Latinos in cannabis movement in the U.S. and beyond, Plascencia has made a name for herself by leading with an integrity-forward and community-centered approach to brand development.
As a longtime advocate for workers, especially women in the cannabis industry, Plascencia understands that both the Latino and cannabis community are wary of companies who target and leverage consumers merely for sales.
She says part of her motivation to launch the portfolio is providing her community with trusted brands that help consumers feel truly served — satisfied, represented, and inspired to continue to break the stigma surrounding cannabis use.
"I know these communities well because I'm part of them," explains Plascencia. Through Altura Brands, consumers will soon have access to curated products that cater to a variety of lifestyles.
The new portfolio parent company will include MOTA Glass, a leading brand of American made functional glass, Latinas in Cannabis, the largest digital and in-person community for Latina cannabis professionals and enthusiasts, its sister company Latinas in Cannabis Summit, and several new brands currently in development.
With an elevated focus on Latino consumers, Altura Brands will develop, launch and acquire cannabis and cannabis-adjacent brands.
"According to a 2023 report, U.S. Latino purchasing power is measured at $3.4 trillion and shows no signs of slowing down," says Plascencia. She adds, "our community is undoubtedly purchasing cannabis, however, a lack of trust and genuine connection to brands keeps conscious consumers — many of whom are Black and Brown — from building brand loyalty with companies they don't feel represent them authentically.
More on The Californer
- California: Governor Newsom grants executive clemency in 25 cases, including posthumous pardon to Army veteran Sergeant Penry
- Grammy Winner Cory Henry To Host Easter Sunday Celebration Concert In Inglewood
- Boston Industrial Solutions, Inc., introduces Rubber and Foam Printing Ink
- California: Governor Newsom announces appointments 4.18.25
- California breaks ground on critical flood protection project in the Central Valley
Known for her role among those spearheading the Latinos in cannabis movement in the U.S. and beyond, Plascencia has made a name for herself by leading with an integrity-forward and community-centered approach to brand development.
As a longtime advocate for workers, especially women in the cannabis industry, Plascencia understands that both the Latino and cannabis community are wary of companies who target and leverage consumers merely for sales.
She says part of her motivation to launch the portfolio is providing her community with trusted brands that help consumers feel truly served — satisfied, represented, and inspired to continue to break the stigma surrounding cannabis use.
"I know these communities well because I'm part of them," explains Plascencia. Through Altura Brands, consumers will soon have access to curated products that cater to a variety of lifestyles.
Source: Altura Brands
0 Comments
Latest on The Californer
- Actor Arif Ali Khan from Documentary Toronto Wonderland, featured in Sundance, in recovery status
- Winners Announced For The 3rd Annual AHS Awards
- Damian Redd's "Caught in a Fantasy" Surpasses 100,000 Views on VEVO/YouTube Following Album Reissue
- California: Governor Newsom responds to DOGE's dismantling of AmeriCorps: 'Middle finger to volunteers. We will sue'
- 100 days after the fires: California and Los Angeles rebuild, recover, and rise together
- Retirement Community hosts Los Angeles Fashion Show
- California: Governor Newsom proclaims Arab American Heritage Month
- Long Beach Public Library Celebrates Asian American and Pacific Islander Heritage Month with Community Programs
- Ten Acres Pharmacy Leads Way in Sustainable Packaging with Pillumina's 100% Recyclable Pill Bottle
- WeCutFoam Expanding its Services to Include Abrasive Fast Wire Foam Cutting
- "May the Fourth Be With You" Epic Star Wars Day Run/Walk in Alexandria, Va
- California launches streamlined online permitting process to fast-track critical wildfire safety projects
- Goodfire Raises $50M Series A to Advance AI Interpretability Research
- Museum Hack Presents Hacked Gala: A Rebellious Night of Art, Fashion, and Change at the Met
- Dr. Julius Sokenu Joins Excelencia in Education's Presidents for Latino Student Success Network
- California: $4.4 million stolen goods recovered, 383 arrests made in three months
- Artist Séfora Camazano Honored with Prestigious Prize "The New Great Masters in New York"
- MoMojo Records announces posthumous album from Kip London
- Guests Can Save 20 Percent on a Florida Keys Vacation Home Rental with KeysCaribbean's 'Last-Minute Booking Discount'
- VP Technology at Rocket Publishes Groundbreaking Article on Transparent AI in Hiring