FitLab Raises Growth Capital, Announces Acquisitions of Electric, Fitplan and Ragnar, as it Defines the Future of Hybrid Fitness
The Californer/10172436

NEWPORT BEACH, Calif., Jan. 14, 2022 /PRNewswire/ -- FitLab Inc., which powers the modern fitness journey by seamlessly integrating fitness studios, connected at-home experiences and mass-participation events in partnership with iconic athletes and brands, today announced the closing of its Series A financing, bringing total capital raised to more than $15 million. Investors include Two Styx Capital, CAVA Capital, Snoop Ventures, Audie Attar of Paradigm Sports Management, and Courtney Reum of M13. The funds will be used to scale its global brands, accelerate the opening of boutique fitness studios, launch new mass-participation events, and develop new technologies to enrich fitness experiences that bridge the gap between at-home and in-person fitness.

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FitLab Inc., based in Newport Beach, CA, was founded by former Nike and New Evolution Ventures executives Brian Kirkbride and Mike Melby in 2019 to solve the siloed nature of fitness and leverage the power of iconic athletes and brands to inspire you to move – wherever, whenever and however you desire. Through partnerships, proprietary development and a series of acquisitions, FitLab has developed an integrated platform that includes McGregor FAST, the combat-focused fitness experience by Conor McGregor and his lead trainers; XPT, the high-performance training system from Laird Hamilton and Gabby Reece that combines its proprietary Performance Breathing™ with proven training and recovery methods; and Electric, an iconic action sports brand focused on performance eyewear, apparel and accessories.

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