Trending...
- Tampa-Based Digital Marketing Agency Launches New Website to Help Local Businesses Grow Online - 114
- California: Governor Newsom announces new tax credits that will generate $2.1 billion investment in world's 4th largest economy
- New PSA Campaign to Address Black Maternal and Infant Mortality in Los Angeles County
LOS ANGELES - Californer -- The Way We Do It, a trailblazing sketch comedy show originally aired on BET, is set for a potential revival, spearheaded by its creator and former BET executive producer, André Barnwell. Inspired by hit shows like "Saturday Night Live" and "In Living Color", producer André Barnwell originally conceptualized "The Way We Do It" as a groundbreaking venture to bring sketch comedy to basic cable, a format traditionally dominated by broadcast and premium networks.
André leveraged his experience as an executive producer of BET's highly successful stand-up comedy show "Comic View", which featured legendary hosts like DL Hughley, Cedric the Entertainer, Rickey Smiley, Bruce Bruce, and Arnez J, along with numerous rising stars. At its peak, "Comic View" reached more Black households than any other cable program, airing in 61 million homes. Building on this success, André Barnwell envisioned a sketch comedy platform that highlighted the storytelling and character-driven humor of seasoned stand-up comedians.
More on The Californer
"The format of 'The Way We Do It' was different by design," said producer André Barnwell. "It wasn't about comedy writers—it was centered around the unique talents of stand-up comedians who perfected their craft on the road. They brought authenticity, energy, and originality to the screen, much like the stand-up roots that once drew me to 'Saturday Night Live' during Eddie Murphy's era."
The show aired 36 episodes, over two seasons, and left a lasting impression on audiences. After a decade, he successfully claimed the trademark: "The Way We Do It".
"As a Howard University alum and the only sketch comedy creator who owns their trademark, I now have the flexibility to reimagine the show for today's audience," André shared. "This opens the door for exciting opportunities to showcase a new generation of stand-up talent and take the format to the next level."
As a successful television producer, André Barnwell is exploring partnerships and platforms to bring the show back to life and ensure it remains a space for stand-up comedians to shine while introducing a fresh approach to sketch comedy. "The Way We Do It" originally aired on BET, as part of its legacy in championing urban comedy and entertainment. Stay tuned for updates on its highly anticipated return to television.
André leveraged his experience as an executive producer of BET's highly successful stand-up comedy show "Comic View", which featured legendary hosts like DL Hughley, Cedric the Entertainer, Rickey Smiley, Bruce Bruce, and Arnez J, along with numerous rising stars. At its peak, "Comic View" reached more Black households than any other cable program, airing in 61 million homes. Building on this success, André Barnwell envisioned a sketch comedy platform that highlighted the storytelling and character-driven humor of seasoned stand-up comedians.
More on The Californer
- NBA Champion Lamar Odom Launches Anti-Addiction Meme Coin, Ushering in a Disruptive Innovation in Web3
- Emmetra Partners with Renesas to Advance Agentic AI-Powered Imaging Solutions
- Gravity to Bring 5-Minute EV Charging to 8 Sites Across Greater LA
- California: Governor Newsom issues statement on Pope Leo XIV, the first American Pope
- New poll shows high rates of employee burnout amid concerns over politics and personal finances
"The format of 'The Way We Do It' was different by design," said producer André Barnwell. "It wasn't about comedy writers—it was centered around the unique talents of stand-up comedians who perfected their craft on the road. They brought authenticity, energy, and originality to the screen, much like the stand-up roots that once drew me to 'Saturday Night Live' during Eddie Murphy's era."
The show aired 36 episodes, over two seasons, and left a lasting impression on audiences. After a decade, he successfully claimed the trademark: "The Way We Do It".
"As a Howard University alum and the only sketch comedy creator who owns their trademark, I now have the flexibility to reimagine the show for today's audience," André shared. "This opens the door for exciting opportunities to showcase a new generation of stand-up talent and take the format to the next level."
As a successful television producer, André Barnwell is exploring partnerships and platforms to bring the show back to life and ensure it remains a space for stand-up comedians to shine while introducing a fresh approach to sketch comedy. "The Way We Do It" originally aired on BET, as part of its legacy in championing urban comedy and entertainment. Stay tuned for updates on its highly anticipated return to television.
Source: AWJ Platinum PR
0 Comments
Latest on The Californer
- California: Governor Newsom announces upgrades to 21 state fish hatcheries to boost salmon populations
- Solaris Energy Infrastructure, Inc. (SEI) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
- Risk Rater, Threat Assessment App, gives Users the Same Threat Evaluation as the Rich and Powerful
- Is it Really True That Tariffs Will Raise Car Insurance Rates?
- ScreenPoints Puts Film Investors in the Credits—and in the Money With New FinTech Platform
- Coastal Business Systems Wraps Up Successful 2025 Tech Show in Redding
- AdOcto Turns AirBnBs Into High-Impact Advertising Channels
- Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN)
- Pathways to Adulthood Conference May 17 at Melville Marriott Honoring NYS Assembly Member Jodi Giglio, Suffolk County Legislator Nick Caracappa
- Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
- Flexi-View Lending Closes $5.05 Million Residential Acquisition Loan in Billings, Montana
- Robert Fabbio Inducted into the Austin Technology Council Hall of Fame
- California: Governor Newsom, Superintendent Thurmond announce over $618 million to support another 458 community schools
- California: Governor Newsom announces judicial appointments 5.7.25
- Long Beach to Commemorate its Naval History with Commemorative Community Event
- Long Beach: City Celebrates Inaugural National Home Improvement Month: Love Where You Live
- California sues Trump administration for illegally withholding billions in bipartisan infrastructure funds: 'Another Trump gift to China'
- Tale of two trains: California high-speed rail leaves Texas in the dust
- California: State invests nearly $33 billion in cap-and-trade dollars to make communities cleaner and healthier
- Where AI Falls Short, Real Connections Rise—Media Outreach with Heart