HUP.LIFE & Etho Protocol Join Forces To Deliver First Decentralized NFT Solution
The Californer/10142328

SAN JOSE, Calif. - Californer -- Today Etho Protocol and HUP.LIFE announced their partnership to bring true permanence and protection to the Non-Fungible Token (NFT) market which is expected to exceed $21B in 2022.

NFTs are digital assets that represent real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos.

However, the vast majority of NFT digital assets are stored on centralized platforms. Thus the actual NFT itself is at risk of being deleted, lost, or even removed by the hosting provider if they disagree with the content.

HUP.LIFE's NFT solution is all-encompassing.  Not only does HUP.LIFE provide legal protection for artists but has now chosen Etho Protocol's decentralized platform for NFT storage and distribution which is censorship-free.

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"The HUP.LIFE Team realized that a truly open hosting platform was needed for a complete NFT solution. Etho Protocol network was perfect as it saved us from having to build it ourselves." stated Harrison Jordan, Founder. James Reilly, Founder of Etho Protocol, was quoted, "Our hosting technology is perfect for NFTs. We have had a lot of projects approach us for partnerships in this new emerging asset class. The one thing that made HUP.LIFE stand out was their strong legal experience, their solution really covers everything an NFT artist needs."

About Etho Protocol

The Etho Protocol is an open-source platform that empowers any individual or entity to publish and share data without the fear of censorship or attack.  There is no central authority, the entire protocol is managed by Community Consensus. A global network of cloud-based computing resources provides a fully decentralized hosting solution that is fault-tolerant, redundant, and secure. The Etho Protocol also includes smart-contract management structures for blockchain, financial, and decentralized data operations.  Learn more at https://www.ethoprotocol.com. See project performance at https:://info.ethoprotocol.com/ (https://info.ethoprotocol.com/) for live statistical data.

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About HUP.LIFE

HUP is building an all-in-one NFT Marketplace enabling socially conscious visual artists and collectors to authenticate their artwork, find copycats across the web, and buy, sell, and license their artwork through its copyright - while complying with international copyright and securities law. Please visit https://hup.life for more information.

The Etho Protocol - Freedom of Data

Trademark Disclaimer: Any brands, names, people, trademarks or other digital properties mentioned in this press release are not associated with, sponsor, nor endorse the Etho Protocol Project.