Infinite Color Search, the most innovative Shopify app of 2025
The Californer/10323829

LOS ANGELES - Californer -- Hoppn launches Infinite Color Search, a breakthrough ecommerce technology that allows shoppers to search for products by any color, or combination of colors, with instant, accurate results.

Traditional text-based search has long been the standard in online shopping, but Infinite Color Search turns that model on its head. With Hoppn's patented technology, Shopify stores can now give customers the ability to shop visually: select any color from a wheel, and instantly see products that match.

"We believe the future of shopping is visual," said Bridger Hart, CEO of Hoppn. "Infinite Color Search helps shoppers find the exact shade they're imagining, whether it's a sky blue dress, terracotta mug, or the perfect pair of emerald sneakers."

Key Features of Infinite Color Search:

• True-to-life matching: Accurately detects and compares colors using advanced perceptual color science.
  
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• Multi-color search: Shoppers can search for two or more colors at once to find items that combine their favorite tones.
  
  
• Fully automated tagging: Merchants don't need to manually tag colors—Hoppn's system handles it automatically.
  
  
• Plug-and-play integration: Available on Shopify, with enterprise-ready solutions for larger brands.
  
  

Hoppn is already working with select retailers to bring Infinite Color Search to both online stores and in-store experiences through interactive displays. Early results show increased engagement, and larger checkout sizes.

Infinite Color Search is available now for Shopify merchants at https://hoppn.com, with enterprise solutions available upon request.

About Hoppn

Based in Hermosa Beach, CA, Hoppn is redefining online search with patented color technology. By empowering shoppers to search by any color, Hoppn helps retailers stand out, boost sales, and deliver a more intuitive shopping experience.